Digital
Ben Hutt, CEO of careers matching website, JobAdvisor, told Dynamic Business that “building an attractive company culture is one of the most important things for a business owner to do.” According to Ben, businesses, whether a start-up or multi-national, will be held back if they don’t “nail culture.” After online design platform and start-up, Canva, was […]
For four European entrepreneurs, an invite to Australia experiencing the best of Sydney and its hospitality had them thinking – “where do we sign?” But it was Australia’s inhospitable and stale mobile market that saw them put pen to paper and set up shop ‘down under.’ Dynamic Business speaks to Christian Magel, a founder of […]
What does a military air traffic controller and an ecommerce guru have in common? Probably nothing – and that’s exactly why Nathan Hartnett gave up his post with the Royal Australian Air Force in 2007. Described by Nathan as “hours of boredom mingled with moments of terror,” his career as an air traffic controller wasn’t […]
We don’t take big decisions lightly – especially not when they involve large sums of money. Before booking a holiday, we meticulously scour reviews and before taking out a loan, we’ll scrutinise a plethora of comparison websites. All before signing on the dotted line. But when it comes to selling your home – one of […]
When starting his software development business in 2007, NetEngine Founder, Bruce Stronge, had a vision. He wanted to build things that solved real problems – and it was a vision he wanted to protect. Unlike many tech start-ups, Bruce was cautious not to take on so many investors that his values would be diluted. A […]
Small businesses are more numerous and more competitive than ever before. In fact, according to one article, a new business is started every minute. Here are some technologies helping small business owners compete in today’s market. Cloud Computing According to Forbes, the cloud is here to stay, and small businesses that don’t utilise all the […]
In March 2015 the Twitter owned app, Periscope, launched offering a platform for anyone to broadcast live video footage for free. Since March, Periscope has experienced tremendous growth on an international scale, surpassing 10 million accounts in August this year. Jessica Ruhfus, founder and CEO of brand partnerships platform, Collabosaurus, tells Dynamic Business how she […]
Networking: the single most powerful marketing tactic to accelerate and sustain success for any individual or organisation. The new-to-industry finance broker, Edwena Dixon tried to network, but to no avail. And there were a number of problems. In her experience, non-industry specific networking groups were ineffective and industry-specific initiatives were often just “old boys’ clubs, […]
Email marketers invest significant effort into making their campaigns as effective as possible, yet one critical factor often lets them down: inbox placement. A campaign email might have a tempting subject line, persuasive body copy and a compelling call to action but, if it doesn’t end up in a target’s in-box, it all goes to […]
Sometimes, Instagram is almost too easy. The user base is absolutely massive, and by and large, everyone on the site enjoys the same things. Beautiful photos, extravagant wealth, attractive people – all of that. If you start up an account in one of these popular photo categories, the followers will come to you pretty easily […]
Trying to secure a new job opportunity can be like playing a numbers game. Feeling defeated before they even start, many job seekers tirelessly pump out applications they know will become one of a few hundred clogging a recruiter’s inbox. But this causes a problem on both sides of the fence: for the recruiter and […]
Building a strong online presence in Australia holds enormous potential for both local and international businesses. Australia is one of the top 10 fastest growing and most robust eRetail markets by the measure of several top eCommerce analysts. Online sales in the country topped $266.8 billion in 2013-14, according to a report by the Australian […]
Since launching in regional NSW in 2002, the Australian fintech start-up, invoice2go, has gone from strength to strength. Now, the App store’s number one invoicing app which creates more than 1 million invoices each month has received another boost to its confidence with a further $15 million in series C funding from investors. Dynamic Business […]
Machine learning may sound like an extremely complicated high-tech concept, and that’s probably because it is. Big data analytics has become all the rage these days among businesses, and machine learning essentially takes big data and rockets it to another level. Most average consumers have likely not even heard of big data, let alone its […]
“Universities will want to play a role, industries will want to play a role, start-ups will want to play a role.” These were the words of NSW Premier Mike Baird recently speaking to the ABC about plans to transform Sydney’s inner-west foreshore into a new tech hub. A development some say is long overdue – not least, […]
Has fintech dropped the ball when it comes to brand building? Have we spent too much time developing great products and not enough time spruiking them? If recent research by East & Partners is anything to go by, then yes, yes we have. The study found 39 per cent of micro and SME businesses couldn’t […]
Commonly thought of as an alternative to the bricks and mortar retailer, a website is just another ‘location’ in which to do business. Or so many might think. For James Wakefield and his business partner Robin McGowan however, physical and digital presence is not about ‘alternatives’ but instead the creation of a reciprocal relationship where […]
When you first set up your business, you probably dived in head over heels, researching, forming new relationships, setting up an office space, and organising your daily operations. Your blood, sweat, and tears were most likely sacrificed for the cause, alongside investing your time and money. For those who survived the challenging start up process […]
The Internet has fundamentally changed the business and economic landscape by creating an even playing field for big and small players alike. With more and more Australians now online, the web has become a key channel for customer engagement and the message to businesses of all sizes is to fly their flag online and prioritise […]
It’s said that buying a property is one of the most stressful life events. Further, mortgage lender incompetence, bank and finance problems are in the top 20 most stressful aspects of selling a property. For two people, those frustrations spawned the next big idea to hit the FinTech industry. Mandeep Sodhi, a loyal customer to […]
