It’s not all or nothing when it comes to going digital: Introducing the hybrid suit tailor

By Daniel Jacobs · 26 October 2015 · Digital

It’s not all or nothing when it comes to going digital: Introducing the hybrid suit tailor

The Blurred Lines of Digital Retail

Discover how a forward-thinking business is redefining the concept of physical and digital presence. Find out what happens when the online and offline worlds collide.

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Summary

Commonly thought of as an alternative to the bricks and mortar retailer, a website is just another ‘location’ in which to do business. Or so many might think. For James Wakefield and his business partner Robin McGowan however, physical and digital presence is not about ‘alternatives’ but instead the creation of a reciprocal relationship where […]

Tags: bricks and mortar retail, business wear, Digital, digital presence, institchu, Online, professional attire, Retail