Has fintech dropped the brand awareness ball?

By Guest Author · 28 October 2015 · Technology

Has fintech dropped the brand awareness ball?

Full details: Has fintech dropped the brand awareness ball?

See the complete version on Dynamic Business for the full story and insights.

Read the full article →

Summary

Has fintech dropped the ball when it comes to brand building? Have we spent too much time developing great products and not enough time spruiking them? If recent research by East & Partners is anything to go by, then yes, yes we have. The study found 39 per cent of micro and SME businesses couldn’t […]