Home featured Featured Featured Why your business needs a credible spokesperson Catriona Pollard September 4, 2018 Businesses need to have a confident, well-spoken, professional spokesperson. Someone who understands your business and someone who can represent the values your company holds. Elon Musk, CEO of Tesla, is a great example of being a very visible spokesperson. Hardly a day goes by when he isn’t in the media because he knows what the media will be interested in and how to show his company the way he wants it perceived. He is known to answer all the hard hitting questions and is always prepared and up to date with everything Tesla is working on. Don Meij, CEO of Dominos Australia is also a great example of a visible spokesperson. He is the face of Dominos after a successful campaign where he was the centre of all ads and media releases. He knows who his stakeholders are and what they want from him and the company. Your spokesperson is the face everyone will think about when they think of your company, so it is important to build a profile and reputation to allow your audience to connect with your company. Be prepared Many spokespeople go through vigorous training to be able to handle the pressures of being interviewed. You don’t want a spokesperson who will crack when the hard questions hit, this could end in your company looking bad. You want someone who is prepared to be in that situation, someone who is