It might feel as if all you ever hear about is the importance of using social media, but according to Reckon's Gerald Chait, the number of businesses actually using social media doesn't match the hype surrounding these digital worlds. Does this mean it's not right for every business?
Catriona Pollard blogs about choosing the right social media platform to deliver results for your business.
"In order to achieve certain goals you may have to adopt several forms of social media platforms. If you take the time to choose the right ones for you, and devote enough time to them, you will find that in the end the benefits and outcomes are worth it."
Catriona Pollard blogs about using social media as a listening post for your business.
"A common error organisations make is assuming social media is where people go to share photos of their breakfast..."
Catriona Pollard blogs about ensuring your customers know about your social media presence.
"Once you set up your Twitter, Facebook and LinkedIn accounts, what do you do? Tell people about it! Shout it from the rooftops."