#Cp Communications
Embracing social media is a marathon, not a sprint: seven tips to get your business started
While many small businesses have taken their time to embrace social media platforms, it’s now obvious that the strengths far outweigh the weaknesses. Social media allows you to build a sense of community around your own brand. The key is not to see it as a promotional tool but as a relationship building opportunity. Social […]
Online influencers: Your most powerful advocates
Engage with the right online influencers and your business could begin seeing the success you’ve been dreaming of. These influencers need to be treated the same as any other valued, client or friend, so here’s some advice for how to approach them.
Five ways to turn your business into a PR machine
Don’t you hate it when you open a magazine and one of your competitors is featured and you just know that they’ll get customers from the publicity? You wonder why they were featured, and you weren’t. The answer? A public relations program.
Google+ Business Pages: What are the advantages?
We’ve heard quite a bit from the experts about social media fatigue, but the advantages a Google+ Business Page offers may be enough for a business to push through their reluctance and create yet another fantastic way to engage, converse and bond with their target market.
Why should you get involved with forums?
The question should be, why aren’t you involved with forums already? Forums are a highly valuable business tool for communicating with target markets and driving people to a website.
Why you need one social media person in your business
Though it might seem easier for a few employees to share the responsibility of looking after your business social media presence, there are some very good reasons to have a single dedicated social media expert. Here’s why…
How to be ethical on social media
Real-world ethics should be part of the social media experience, but unfortunately many individuals and businesses aren’t transferring these values into the digital world. Catriona Pollard looks at creating a code of ethics for your social media activity.
Minding your p’s and q’s online
Catriona Pollard blogs about minding your manners online. “Just like keeping your elbows off the dinner table and letting pregnant women sit down on the bus, the online world has its own etiquette…”
What social media platforms are right for you?
Catriona Pollard blogs about choosing the right social media platform to deliver results for your business. “In order to achieve certain goals you may have to adopt several forms of social media platforms. If you take the time to choose the right ones for you, and devote enough time to them, you will find that in the end the benefits and outcomes are worth it.”
Deciding whether PR is right for your business
Catriona Pollard blogs about deciding whether or not public relations is right for your business. “Although many businesses are now implementing public relations specialists to help provide two-way communication between stakeholders, public relations is often misunderstood…”
Networking for women – what’s the point?
Catriona Pollard blogs about the benefits of women’s networking groups. “Business networking is the single most effective way to not only meet new contacts that share your vision and mission but it is also an excellent method for meeting people that can assist in new business development.”
Is social media outsourcing a good idea?
Catriona Pollard looks at whether you should outsource your next social media campaign. “Using experts means you’ll be keeping up to date with the latest in social media…”
Your business will struggle without a listening post
Catriona Pollard blogs about using social media as a listening post for your business. “A common error organisations make is assuming social media is where people go to share photos of their breakfast…”
Tell people who you are on social media
Catriona Pollard blogs about ensuring your customers know about your social media presence. “Once you set up your Twitter, Facebook and LinkedIn accounts, what do you do? Tell people about it! Shout it from the rooftops.”
Build a winning Facebook page
Catriona Pollard has some tips for building a successful business Facebook page. “A Facebook page is a great tool for engaging with current and prospective customers. It’s so ingrained in the lives of people young and old & it’s not going away any time soon…”
How to get the most out of a PR agency
Catriona Pollard blogs about making the most of your relationship with a PR agency. “Effective management of this relationship and an understanding of the activities & capabilities of your agency results in a happier agency & higher ROI.”
What’s the real difference between marketing and PR?
Catriona Pollard looks at the difference between PR and marketing and what role they both play in business success. “While it’s important for businesses to be able to articulate the differences between the two roles, it doesn’t change the reality that marketing and PR are as reliant on each other as a business is to their combined success.”
How social should a CEO be?
Catriona Pollard blogs about how CEO’s and high-profile business people should be utilising social media. “Social media should be seen as an opportunity, not a risk, and can be used to boost both the profile of the company and an individual.”
How to get re-tweeted
Catriona Pollard blogs about standing out from the crowd on Twitter. “Getting re-tweeted is a great way to establish credibility and expand the reach of your Twitter handle to a broader audience.”
Why ‘how to’ articles work
Catriona Pollard blogs about using ‘How To’ articles to gain publicity for your business. “‘How to’ articles can not only position you as an industry expert, they can offer topical, helpful and interesting information to readers and are one of the easiest types of articles to write because they have a tried and tested structure that works.”
What makes a great website?
Catriona Pollard blogs about the essential elements of a great website. “The content or copy of your website is critical. This is where you hold the attention of your audience and your word choice and grammar are critical. Misspellings and poor grammar are a quick turn off.”
Save time by using RSS feeds
Catriona Pollard looks at using an RSS feed to free up time in your business. “The main purpose of an RSS is to manage the organisation and collection of information from the internet. RSS is a time management tool for businesses and people who regularly use the web.”
Google+ versus Facebook
Catriona Pollard takes a look at Google+ and what features it delivers that trump Facebook. “Google seems to have taken all the social aspects from Facebook and created a network which is more personal for the user.”