Home topics technology Small Business Tech Small Business Eight must-haves for high revenue ecommerce sites now that Amazon has landed in Australia Chris Stolke May 10, 2018 Ecommerce is growing rapidly in Australia – with a 14 per cent growth in online purchases in the 2017 financial year [1] . Forrester predicts that a quarter of total retail sales in Asia Pacific will be completed online by 2022 [2] . The arrival of Amazon in Australia will most likely accelerate this growth trajectory. How do Australian e-tailers meet customer needs, increase market share and fully capitalise on their investment? Here are eight must-haves for your ecommerce site. 1. On-point User Experience Generally speaking, if people don’t find what they’re looking for within 10 seconds of landing on your site, they’ll leave [3] . That’s why User Experience (UX) design has the ability to make or break your ecommerce operation. When applying UX to an ecommerce site’s design, it’s about ensuring visitors have the best possible experience. In order to understand a customer’s exact needs, you need to uncover as much information about them as possible. What sources are they coming from? Where are they located? What do they need or hope to find once they land on your site? Once you gather this matrix of insights, you are well on your way to understanding your online visitors’ goals, their information needs and expectations. You can then design or enhance your site’s navigation structure and content to align. 2. Consistency from