Do you ever look for the lowest hanging fruit in your business? Perhaps you occasionally audit your sales funnel, to see where you’re losing sales – or could increase revenue? In the online world, this is what User Experience (UX) and Conversion Rate Optimization (CRO) is. It’s all about “setting up & auditing your online sales funnel” […]
The thinking around gamification and its role in marketing campaigns needs a serious refresher. For too long games have found themselves the novelty addition to larger marketing campaigns, always a bridesmaid, never the bride. Successful games are more than just fun. The high-quality data they can generate to support smart decisions is of great value […]
Ecommerce is growing rapidly in Australia – with a 14 per cent growth in online purchases in the 2017 financial year[1]. Forrester predicts that a quarter of total retail sales in Asia Pacific will be completed online by 2022[2]. The arrival of Amazon in Australia will most likely accelerate this growth trajectory. How do Australian e-tailers […]
One in five Australians are living with a disability. This includes 357,000 individuals who are blind or visually impaired[1]. Like most Australians, they rely on the internet to find information, goods, services, and employment. As the internet becomes an intrinsic part of our daily life, websites optimised for people with disabilities are no longer optional, […]
Offering a great customer experience is essential for any business and isn’t limited to the quality of your products. You could have great products at the lowest prices and still be driving customers into the welcome arms of your competitors with a sucky customer experience. The same applies to the user experience on your website. […]
The story of Atlassian is the perfect tech startup fairy tale; two humble guys from Sydney bootstrap a company with a $10,000 credit card and pull off a successful IPO with a market cap of $4.4 billion (USD). Although, contrary to the hopes of many Australian entrepreneurs, the success of Atlassian doesn’t ride on the […]
Digital signage technology is soon to change the face of Australian business, as 4 out of 5 brands internationally have already experienced a 33 percent increase in sales using this technology.
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