#Menace Group
Big Businesses could learn a thing or two (or three) about digital marketing from startups
With so many channels to market these days, communication has become a two-way dialogue rather than a one-way push, though many big businesses have yet to accept this. The outdated marketing techniques still employed by many big businesses is handing a clear advantage to those startups and small businesses that are agile and adapting to […]
The rise of the ‘Dadpreneur’: five tips for fathers looking to start a lifestyle business
The number of dads using flexible working arrangements to care for their children has doubled since the mid 90s, according to the Australian Bureau of Statistics. Changing gender roles have meant more dads are opting for flexible work arrangements or turning to entrepreneurship, for a greater work-life balance. When I left the safety and security […]
Negative feedback: it’s a gift, don’t waste it
User generated content has revolutionised the way we exchange information about businesses. Whether you’re looking for a hairdresser, restaurant, film or holiday recommendation, ratings and review sites are an often trusted resource to get immediate feedback on other people’s experiences, and can influence many of our purchasing decisions. As a business, this presents a huge […]