Why ignoring customer feedback is the most dangerous thing a business can possibly do

Summary

In this age of social media and instant communication, customers share their experiences broadly, especially if those experiences are negative. People vote with their feet, taking their business elsewhere based on the comments of friends, peers, and even strangers online. Businesses therefore need to understand that the customer experience is critical to financial success. The […]

Tags: Bill McMurray, Consumer, Customer, Customer Service, Feedback, Online, Qualtrics, referral