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The case for interviewing potential customers
Your potential customers will question you or your product before deciding to commit, but most startups don’t realise that they should do the same. [Related: To succeed, you’ll have to reject customers that aren’t the right fit for your business] What do you do with a business idea? Many entrepreneurs turn to their family and friends […]
Three Things a Tech Entrepreneur Shouldn’t Do
Whether you have started a technology business, or have a startup that uses technology (i.e. many startups), there are three common stumbling blocks to avoid. Coming up with a business idea is exciting. But the journey of taking your idea and turning it into a thriving business is one filled with obstacles as well as […]
Why ignoring customer feedback is the most dangerous thing a business can possibly do
In this age of social media and instant communication, customers share their experiences broadly, especially if those experiences are negative. People vote with their feet, taking their business elsewhere based on the comments of friends, peers, and even strangers online. Businesses therefore need to understand that the customer experience is critical to financial success. The […]
Why SME mustn’t be afraid of online reviews
Customers have never previously had such a powerful voice thanks to the ever-growing capabilities of the internet and social media. The customer voice has also been amplified with the rise of online customer reviews. Online customer reviews can sometimes be feared by businesses due to the potential for customers to post negative feedback and rate […]
Managing moments of truth in your business
In today’s digital age of data, social media and instant gratification, we desperately crave feedback. Whether in our personal or professional lives, feedback is king. Why do we need it? Essentially, to understand how we can be better – identifying and fixing problems and making improvements. Getting feedback when you’re a business is not […]
Too good to be true: why a negative review could be exactly what your business needs
With more Australians turning to ratings and review sites to help them make purchase decisions, it is imperative that businesses have a strategy for responding to negative reviews. Why bad reviews aren’t so bad A negative review isn’t necessarily a bad thing, as it can also provide businesses with an opportunity to develop the business […]
Level-up your customer service in the new year
January is a time for reflection, marking the end of a busy 2016 and heralding an exciting new year. It’s important to use this time to recalibrate your business’s thinking on customer service and plan service goals and objectives for the year ahead to grow and retain your customer base. Questioning your company’s emphasis on […]
Overcome start-up jitters by going mobile
It’s likely that at some stage in your career you’ve dreamt of running your own business, due to the perceived flexibility, but haven’t yet taken the entrepreneurial plunge for one reason or another. Perhaps it’s job security, budget constraints, or just a general fear of the unknown – all valid reasons for hesitation. Fortunately, there’s a […]
How to generate trust and customer loyalty when your industry is plagued by distrust
If the industry your business operates in regularly appears on the ‘least trusted’ list, how do you create trust to ensure viability? Without trust, it is difficult to turn a profit, let alone grow your business and build your reputation. Are you doing enough to actively foster trust, earn a client’s business and engender loyalty? […]
A creative freelancer can be your ‘secret weapon’ if you master the engagement process
The benefits of outsourcing a creative project to a specialist freelancer are endless for business owners. Firstly, you don’t have to delegate the task to a staff member who might not be the most skilled person for the job. You’re also freeing up internal resources to focus on their own role. And outsourcing to a creative freelancer […]
Three effective strategies for dealing with negative online feedback
When you’re running a business, no matter how hard you try, you’re not going to be able to please everyone. Unfortunately these days, disgruntled customers are not only likely to tell their friends and colleagues about your business, there’s a good chance they will go online and tell the rest of the world while they’re […]
Positive experiences driving online reviews
The theory that it’s mostly unhappy customers that head online to share reviews is being challenged, with new figures suggesting it’s those happy consumers that are willing to put their positive opinions on the World Wide Web.
Performance reviews: survival guide for workers
For many workplaces it’s performance review time again. Done well, appraisal meetings can add a lot of value to our careers and ability thrive at work.
How to deal with negative comments on social media
Dealing with complaints is one of the less enjoyable aspects of running any business and fortunately, if you are doing a good job it shouldn’t happen very often.
The secrets of an exceptional customer experience
Delivering exceptional customer experience is increasingly recognised as an important means of driving competitive advantage.
Present yourself in the best light
As online shopping keeps cutting away at the bricks and mortar pie, it’s become more important than ever for retailers to enhance the customer experience.
Consumers will pay more for an experience
Unlocking exactly what retailers can do in order to elicit higher premiums from shoppers is not a secret. In fact, it’s quite simple.
Living the customer experience essential to longevity
It’s not rocket science – customers want to have positive experiences when interacting with your business.
The 5 branding rules of attraction
Your brand draws customers to your business. Here are the elements you should consider when designing it.
What to do if you hate your brand
Four steps to building your brand into something that’s more true to you.
How niche players can compete against big brands
Being the little fish in a small pond can be advantageous for young entrepreneurs.
How to turn customers into brand ambassadors
How a little bit of personal attention can go a long way with customer loyalty.
Create your personal brand: 8 steps
Take control of your online presence to create a memorable personal brand.
How to manage your brand online
Australia’s digital economy exploded in 2012 with online shopping, social networking and a near doubling of smartphone ownership driving the boom. There are now 11.36 million Facebook users in Australia, while 49 percent of us now own a smartphone.