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The case for interviewing potential customers

Your potential customers will question you or your product before deciding to commit, but most startups don’t realise that they should do the same. What...

Three Things a Tech Entrepreneur Shouldn’t Do

Whether you have started a technology business, or have a startup that uses technology (i.e. many startups), there are three common stumbling blocks to...

Why ignoring customer feedback is the most dangerous thing a business can possibly do

In this age of social media and instant communication, customers share their experiences broadly, especially if those experiences are negative. People vote with their...

Why SME mustn’t be afraid of online reviews

Customers have never previously had such a powerful voice thanks to the ever-growing capabilities of the internet and social media. The customer voice has...

Managing moments of truth in your business

In today’s digital age of data, social media and instant gratification, we desperately crave feedback. Whether in our personal or professional lives, feedback is...

Too good to be true: why a negative review could be exactly what your business needs 

With more Australians turning to ratings and review sites to help them make purchase decisions, it is imperative that businesses have a strategy for...

Level-up your customer service in the new year

January is a time for reflection, marking the end of a busy 2016 and heralding an exciting new year. It’s important to use this...

Overcome start-up jitters by going mobile

It's likely that at some stage in your career you've dreamt of running your own business, due to the perceived flexibility, but haven't yet...

How to generate trust and customer loyalty when your industry is plagued by distrust

If the industry your business operates in regularly appears on the ‘least trusted’ list, how do you create trust to ensure viability? Without trust,...

A creative freelancer can be your ‘secret weapon’ if you master the engagement process

The benefits of outsourcing a creative project to a specialist freelancer are endless for business owners. Firstly, you don’t have to delegate the task to...

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Why is Australia seeing fewer female CEOs?

Fewer women are running the country’s top 200 ASX-listed companies in 2020 compared to the last four years, according to the Chief...

Coronanomics – What we’ve learnt about the economics of COVID-19

If trade bought prosperity to all corners of the world, then COVID-19 is showing the dark side of an interdependent world.

Should you incorporate an AI strategy into your business?

With both government and companies eagerly adopting artificial intelligence (AI) strategies, we explore how AI could also streamline and scale your business....

‘A 10,000 per cent increase in page views in 2 weeks’: how to scale up in a crisis

As a telehealth provider, Coviu experienced a sudden surge in customer demand during the pandemic. Their website saw a 10,000 per cent...

Unemployment rate drops, defying forecasts

Official ABS figures released today show that the unemployment rate has fallen to 6.8 per cent in August, down from 7.5 per...

Qantas disrupts financial services industry with SME business loans

Qantas will start referring business frequent flyers to lending platform Valiant Finance. This partnership helps Qantas members access working capital, asset finance...

Employees willing to salary sacrifice for flexible working: Research

Research from payroll and HR software solutions provider, Ascender, shows that more than one in three (37 per cent) of Australians are...

Let’s Talk: The Right Reasons

A strong story behind a business's inception can have a powerful effect on customers. Customers may identify with a founder's back story...