Your potential customers will question you or your product before deciding to commit, but most startups don’t realise that they should do the same. [Related: To succeed, you’ll have to reject customers that aren’t the right fit for your business] What do you do with a business idea? Many entrepreneurs turn to their family and friends […]
Customers have never previously had such a powerful voice thanks to the ever-growing capabilities of the internet and social media. The customer voice has also been amplified with the rise of online customer reviews. Online customer reviews can sometimes be feared by businesses due to the potential for customers to post negative feedback and rate […]
January is a time for reflection, marking the end of a busy 2016 and heralding an exciting new year. It’s important to use this time to recalibrate your business’s thinking on customer service and plan service goals and objectives for the year ahead to grow and retain your customer base. Questioning your company’s emphasis on […]
The benefits of outsourcing a creative project to a specialist freelancer are endless for business owners. Firstly, you don’t have to delegate the task to a staff member who might not be the most skilled person for the job. You’re also freeing up internal resources to focus on their own role. And outsourcing to a creative freelancer […]
Delivering exceptional customer experience is increasingly recognised as an important means of driving competitive advantage.
It’s not rocket science – customers want to have positive experiences when interacting with your business.
Australia’s digital economy exploded in 2012 with online shopping, social networking and a near doubling of smartphone ownership driving the boom. There are now 11.36 million Facebook users in Australia, while 49 percent of us now own a smartphone.
Want to improve your product, speech, or website? Stop asking people whether they like it.
Despite our adeptness at virtual communication, our ability to communicate face-to-face in the workplace is waning, and giving feedback is getting harder. So read on for advice about improving communication skills and giving effective feedback. Change and communication specialist and principal of Message Stix Karen Williams, attributes the breakdown in corporate communication to a changing […]