Home topics small-business-resources sales-and-marketing Advertising | Marketing eCommerce Expert Advertising | Marketing 6 Facebook marketing tricks and tools to generate leads Guest Author November 27, 2015 Facebook is one of the most effective and efficient ways for small businesses to promote their wares and generate leads. The social media giant currently has 14 million users in Australia making it the biggest in the country so it’s the perfect place to reach a broad range of potential customers. Many SMEs understand the need to use ads to reach their desired audience and have long been using Facebook as a promotional platform. Anyone can create a Facebook advertising campaign, but how can you optimise your ads to stand out from the crowd? The options available are tremendous in their scope and effectiveness and can be overwhelming, but we have six top tricks and tools to help you navigate the Facebook advertising maze. 1. Lookalike Audiences Facebook has a number of targeting tools to expand your reach and one of the best is Lookalike Audiences . When you originally set up your business on Facebook, you would have selected a core audience that you wanted to target. Lookalike Audiences expand your targets based on similar audiences this core audience, helping you diversify those seeing your ads. You can find this information directly in the power editor under the audiences tab. There you can search for a similar set of people for your target market. 2. Utilise your email database If you are running