#Anna Cairo
The four-step recipe to social media success
Social media is about engagement and building relationships; at its most basic level, it’s about communicating. For it to deliver long-term value to your business though, you should consider actioning these four simple steps.
Making social media more social: Three ways
Almost everybody’s talking about social media, especially SMEs who want to harness it as a marketing tool, to increase sales or expand their customer base. But to get the most from this highly valuable tool, you need to understand what makes it tick. Here’s a look.
To tweet or not to tweet? The benefits of Twitter to SMBs
Although there are a number of pros and cons with the use of any social media platform in business, not considering Twitter as an opportunity could be a big negative. Here’s a look at eight ways using Twitter could help your business.
Three ways to get your social media marketing message across
Consumers have short attention spans these days, and it’s little wonder given their constant bombardment with messages. This can make it hard to have your marketing message heard on social media, so here are three ideas to get some traction.
Make the most of social media: Four steps
There are 11 million Facebook users, 2 million LinkedIn users and around 1.8 million Twitter users in Australia – an enormous pool of customers for savvy SMBs to tap in to. Unfortunately, many businesses are failing at social media. Here’s how to make sure your business isn’t one of them.
How to measure the success of your social media marketing
Social media has entered a new phase – it’s no longer a novelty where business can simply experiment and hope for the best. As the space matures, businesses are demanding more value for money, making measurement all the more important.
Give your social media profiles a little love: Four ways
Given the amount of time people spend on their social networks, building connections and growing their networks, it’s surprising when their profiles aren’t given as much attention as they should be. Here’s four ways to give your profiles a boost.
Approaching social media with the right mindset: three tips
You can’t approach social media with a traditional media mindset, or you’ll never see a return on your investment in the medium. Here’s how social media users expect you to connect with them.
The four fundamentals of a great blog post
If you blog for your business or are thinking about starting one, there are some essential guidelines you need to follow to make your blog readable and appealing to a wider audience.
Who really owns your social media contacts?
Social media is blurring the lines between our personal and professional lives, but does this mean when an employee leaves your business you have a right to their social media followers?
No workplace social media policy? You’re risking your business reputation
Bad employee behaviour on social media outside of work hours can be damaging to a business’ brand and reputation. Here’s why every business needs a workplace social media policy.
Not online? You’re at a disadvantage
Improvements in technology mean businesses must now contend with more than just the internet, and any that haven’t integrated mobile technologies and social media in their online strategy will be left behind. Here’s how to create a well-rounded digital strategy.
Getting your 2012 Facebook strategy on track
Facebook still eluding you? Anna Cairo has some easy steps to get your Facebook for business strategy on track for 2012. “A few key foundations need to be in place to support the process otherwise measuring ROI is challenging.”
Setting your 2012 social media goals
As the end of the year approaches, now is a good time to work on your social media goals for next year, if you haven’t already done so, blogs Anna Cairo in this list of five things to consider.
How to utilise Facebook for business
Anna Cairo blogs about making the most of Facebook for business. “Anyone who establishes a Facebook page for business purposes should have a primary objective for their page…”
Use LinkedIn to maximise benefits for your business
Anna Cairo looks at the benefits of using LinkedIn for your business. “Although LinkedIn is the most commonly used business networking site, it appears to be an underrated social media platform and consequently is under utilised.”
Blogging a vital ingredient for business
Anna Cairo looks at the five business benefits of blogging. “Blogging is a long term strategy where getting traction takes time. However, the potential opportunities are worthwhile so it is essential that business consider it.”
The social media privacy debate
Anna Cairo blogs about protecting your privacy on social media. “Before you tweet, share or like, think seriously about how much data you want to share because once online, the information is no longer private.”
Goal setting fundamentals for social media
Anna Cairo blogs about setting goals for social media use. “When it comes to social media, for the most part, businesses don’t set goals. They simply engage with a platform (because it’s free) and hope that success will come.”
Getting to know social media
Anna Cairo blogs about the importance of getting to know social media, before engaging with customers in the space. “A different way to look at social media, is not by defining ‘what it is’ but by understanding ‘what it provides’. This subtle distinction offers better awareness of social media and the certain characteristics that shape it, which separate it from traditional media.”
Social media essential for business
A recent social media report by Sensis revealed that just 14 percent of small businesses, 25 percent of medium-sized businesses and 50 percent of large businesses have a social media presence. Today, online marketing is an essential part of a business marketing plan and social media is one aspect of successful online marketing.