Making social media more social: Three ways
Almost everybody’s talking about social media, especially SMEs who want to harness it as a marketing tool, to increase sales or expand their customer base. But to get the most from this highly valuable tool, you need to understand what makes it tick. Here’s a look.
To tweet or not to tweet? The benefits of Twitter to SMBs
Although there are a number of pros and cons with the use of any social media platform in business, not considering Twitter as an opportunity could be a big negative. Here’s a look at eight ways using Twitter could help your business.
Three ways to get your social media marketing message across
Consumers have short attention spans these days, and it’s little wonder given their constant bombardment with messages. This can make it hard to have your marketing message heard on social media, so here are three ideas to get some traction.
Make the most of social media: Four steps
There are 11 million Facebook users, 2 million LinkedIn users and around 1.8 million Twitter users in Australia – an enormous pool of customers for savvy SMBs to tap in to. Unfortunately, many businesses are failing at social media. Here’s how to make sure your business isn’t one of them.
How to measure the success of your social media marketing
Social media has entered a new phase – it’s no longer a novelty where business can simply experiment and hope for the best. As the space matures, businesses are demanding more value for money, making measurement all the more important.
Give your social media profiles a little love: Four ways
Given the amount of time people spend on their social networks, building connections and growing their networks, it’s surprising when their profiles aren’t given as much attention as they should be. Here’s four ways to give your profiles a boost.
Approaching social media with the right mindset: three tips
You can’t approach social media with a traditional media mindset, or you’ll never see a return on your investment in the medium. Here’s how social media users expect you to connect with them.