#Public Relations
Let’s Talk publicity: Choosing between PR agencies and DIY public relations
In this week’s edition of Let’s Talk, our experts delve into the world of publicity and weigh the benefits and drawbacks of two popular options: hiring a PR agency versus implementing in-house public relations.
How to get a brand 10 times your size to join forces with you
If you’re itching to get on board with a much bigger brand, and feel that the timing is right, you need to go about it the correct way. Importantly, working together has to be a win-win for both parties. These are some of the strategies I’ve used to get much larger brands to hop on board. […]
Preparing for an IPO? Here are 4 things to consider in your PR strategy
Going public is a huge step for any company. Taking a company from private to public through an IPO (or ‘initial public offering’) and listing on the stock exchange is a process that can take months, or even years, of planning, preparation and execution. Amid the myriad of tasks involved in preparing for an IPO, […]
The big misconception about PR
I’ve held lots of workshops and masterclasses with Australian start-ups and small business owners and I always start by saying “PR is not just a buzz word.” PR is not just a trending word or a hot topic. It can be a powerful medium for small business owners and start-ups to communicate effectively with their […]
Public relations: not just a big business game
When I first came to Australia knowing no-one, Public Relations (PR) was one of the main tools I used to build my business. While I still believe in the power of PR, it has evolved dramatically since I first began. Furthermore, it is still being mythologised, leaving business owners uncertain as to how it works, […]
Boost crowdfunding with traditional PR
If you have a great product or business idea, an option for raising funds to take it to the next level, or to go into production, is crowdfunding. This will involve driving people to the campaign portal. Traditional media can help you in this respect. If you are a start-up founder or entrepreneur and you […]
Companies unprepared against reputation risk
A global survey has revealed that only 19 per cent of companies believe they are capable of managing reputation risks.
Businesses shun local production despite benefits
New research has revealed just 20 per cent of Australian companies have a firm policy for buying Australian made goods wherever possible.
When PR goes wrong
When it comes to PR campaigns, even the big businesses don’t always get it right.
The entrepreneur playing the PR game
After gaining experience in New York, the world capital of advertising, Adrian Falk returned to Australia to apply his knowledge to help Australian businesses make a name for themselves.
10 ways to get more bang for your PR buck
PR is often seen as a marketing luxury for bigger companies but there are many smaller PR agencies in Australia that can make PR an affordable marketing activity for small or fledgling businesses.
How to get more reach from PR
When you run a business, especially a start-up or small-scale operation, you need to take advantage of all the exposure you can get.
Rekindle your romance with PR
Has the spark gone from your relationship with PR? If you’ve run out of ideas for your PR strategy or you find yourself writing the same thing over and over again, then it’s time you rekindle your passion for PR.
7 steps to get publicity for your business
Public relations can be more cost-effective than advertising. Here’s how to get a PR campaign for your company started.
3 reasons not to hire a publicist
One PR professional I interviewed couldn’t pronounce my company name, or fathom a high-powered woman in finance. Next!
10 questions to ask before hiring a PR firm
From measuring success to costs and services, here’s what you need to know before turning to a public relations firm.
An 8-step guide to managing negative PR
Follow these tips for bouncing back from a bad public relations situation.
What to look for in a PR agency
So, you’ve decided it’s time to take your business, product or service to the next level and enlist the assistance of a PR company. But where to start? Fashion, tech, boutique or large and well known? This guide will help you make the right decision.
8 media pitch tips from a journalist
Getting some media attention for your business is invaluable, but it can be a difficult and sometimes demoralising process. Use these 8 tips from a journalist to make your next pitch a successful one.
Need the ear of the press?
Want to learn how to get the ear of the press? Learn how at Sydney Business Month’s Pitch To Media event next month, featuring Dynamic Business’ own associate editor Rhiannon Sawyer.
Mastering the PR pitch follow-up
You’ve got a media list, have written a release and begun pitching your story to the media. What’s next? The follow up – a contentious issue for many in the media. Here’s how to follow up on your pitch without alienating journalists and editors.
Making your pitch to the media count
You’ve kicked off your DIY publicity campaign, and you’ve written a killer media release and have your media list ready to go. Now it’s time to pitch your idea to the media, which is arguably the most important step in any PR campaign. Here are some ideas for ensuring your pitch catches the attention of the journalists you target.
How a PR strategy can help you run a successful event
Whether your event is large or small, it can benefit from the use of an effective PR strategy. Public relations can help you to increase the profile of your event and the organisers as well as increase registrations or ticket sales.
Are Olympians a good investment for your business?
They’re young, talented and often beautiful. They’re inspiring, high performing and driven. They promote a healthy lifestyle and present as an aspirational figure. They’re a great investment. They’re an ideal opportunity for brand alignment. Or, are they?