#Marketing Mix
6 do’s and don’ts of content marketing
Think having a bold, eye-catching homepage is enough? Think again. Outbrain’s CEO shares his best strategies for attracting quality visitors to your site – and keeping them engaged.
Mastering the PR pitch follow-up
You’ve got a media list, have written a release and begun pitching your story to the media. What’s next? The follow up – a contentious issue for many in the media. Here’s how to follow up on your pitch without alienating journalists and editors.
How to create great content for your website
How to develop engaging, edgy content that draws customers to your website and keeps them coming back for more.
The rise of media relations in the marketing mix
Media relations are becoming a more important part of a small business’ PR activities, as this transparency affords better brand awareness and credibility. Here are some expert tips for adding media relations into your marketing mix.
Making your pitch to the media count
You’ve kicked off your DIY publicity campaign, and you’ve written a killer media release and have your media list ready to go. Now it’s time to pitch your idea to the media, which is arguably the most important step in any PR campaign. Here are some ideas for ensuring your pitch catches the attention of the journalists you target.
How a PR strategy can help you run a successful event
Whether your event is large or small, it can benefit from the use of an effective PR strategy. Public relations can help you to increase the profile of your event and the organisers as well as increase registrations or ticket sales.
Four must-have elements in your media pitch
When you’re trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
How to find the right media contacts for a PR campaign
When you’re about to start your own PR campaign, you need to ensure you contact the right media. This means finding out the media your target market reads, listens to or watches. It’s basic – you have to identify exactly who you are speaking to, and where.
Five tips for a great PR brief
Often referred to as a ‘dark art’, PR is a complex but critical element of the marketing mix. By engaging media, influencers or appropriate spokespeople smart PR campaigns drive an implied endorsement that generates credibility in spades.
Six steps to running your own publicity campaign
It’s great to want to get publicity for your business, but where do you start? Well the first and most important thing you need to do is prepare. Here are six things what you need to have organised before you start approaching the media.
Why every business needs a PR strategy
If you’re thinking about promoting your business or communicating with your customers then you need a PR strategy. It’s not worthwhile to send out messages to just anyone, without considering who you actually want to hear them.
Content marketing isn’t a sales pitch, it’s about trust
Content marketing isn’t about promoting your business, it’s about building rapport with your customers and establishing trust. Here’s how to give your content marketing the right focus, and distribute it through the right channels.
Improve your content writing confidence: Four tips
Writing content has become increasingly essential to business owners as it allows them to spread the word about their business and communicate with prospective and existing customers, both in print and online. But this doesn’t mean writing is everyone’s fortè, so here are some tips for improving the confidence you have in your writing abilities.
Beware the seven fatal website flaws
A company’s website is vital in generating new business, but many are failing to make the most of their online space. Here are seven common website mistakes that may be letting down your business.
Online SMBs performing better than offline counterparts, report finds
Businesses with a website are seeing higher financials returns and operating more productively compared to those without a site, new research has found. Despite this, the potential benefits appear to be falling on deaf ears with less businesses building their online presences.
PR campaigns on a shoestring budget: How to
When it comes to marketing, you’re probably already using some of the more common tools—such as advertising—to raise your profile and engage with audiences. But PR is also an essential part of the marketing mix for any small business looking to achieve its business objectives and be a success.
How to get content marketing right
Content marketing is the creation and publication of original content, and it’s been around for years. So why is it becoming such a big deal for marketers now?
Four ways to boost inbound marketing with online advertising
PPC, Facebook ads and banner advertising – what’s a business owner to choose to boost their inbound marketing efforts? An expert has some advice for SMBs on adding the right digital advertising to their marketing mix.
Is fear of marketing holding your business back?
Michelle Gamble blogs about the importance of marketing for SMEs that are looking to grow. “A recent survey we ran of small-medium sized businesses and found that 45.5% are expecting sales to increase. What’s interesting is that 56% don’t have a marketing plan, 51% don’t measure the ROI from their marketing and 70% of business either aren’t sure or don’t feel that their marketing is managed by someone with experience.”
Schmart event: how to add social media to your marketing mix
Australian’s are among the most actively engaged users of social media in the world and yet our businesses are way behind in that particular conversation. If you can take the time, this day-long crash course in social media marketing may offer the “how to” you need to catch up.
10 steps to promote your business online
Even after you’ve got a good grasp of the concepts of search marketing, actually launching a campaign can feel like a daunting proposition. Even experienced users find they are still learning a long time after launching their first campaign. To help small-to-medium businesses create successful and profitable campaigns, Google has introduced an interactive online learning […]