Tag · 2 stories
#Running A Publicity Campaign
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Four must-have elements in your media pitch
When you’re trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
Entrepreneur.com · 2 min
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Five tips for a great PR brief
Often referred to as a ‘dark art’, PR is a complex but critical element of the marketing mix. By engaging media, influencers or appropriate spokespeople smart PR campaigns drive an implied endorsement that generates credibility in spades.
Karen Tearney · 2 min