How three small Victoria brands grew from social media
More and more small businesses are growing their brands using online platforms and building presence, following and revenue. The power of social media was something not missed by these three small businesses in Victoria, who have been capitalising on the commercial opportunities that Facebook, Instagram, Twitter and other social media platforms provide. Bendigo Brittle, Peggy […]
How can SMBs get the most out of LinkedIn?
If you were to ask a marketer to rank social platforms by preference you would likely be surprised at the result. When it comes to social media marketing strategies, it is not Twitter that comes in second behind Facebook but LinkedIn. This is because LinkedIn is a business friendly social media platform. Facebook and Twitter are […]
Twitter acquires Niche: Creatives could earn big
Twitter has acquired Niche, an ad network that aims to provide the creative community with opportunities to earn cash by connecting them with advertisers.
Instagram passes Twitter with 300 million users
The Facebook-owned social networking service has grown substantially this year, with its user count rising over 50 per cent from the 200 million active users recorded at the end of March.
How social is your strategy?
Facebook is only nine years old, and Twitter is around seven, but the time for social media to grow up has come.
Reach your target Facebook audience
With more than one billion Facebook users competing for posts, likes and shares, it can be difficult to make sure your social content reaches its fullest potential.
Improved disability access a welcome sign
More social media companies are recognising the need to make their services accessible for people with disabilities.
Budget friendly ways to boost your traffic
Online marketing is an ongoing process that requires regular time and effort, and fortunately you don’t need to be an SEO guru to improve your website traffic.
Social media addiction: it’s all FOMO
If you check your social media networks as soon as you wake up, you’re not alone – new research indicates that a case of FOMO is the culprit.
Is technology hindering our ability to communicate effectively?
Technological advances have now enabled us to communicate in a variety of ways – Facebook, Twitter, email and text messaging to name a few.
Social media engagement still a barrier
Companies on the ASX100 are hiding on social media in order to avoid inadvertently putting a foot wrong, a new report has shown.
Easy tips for avoiding Twitter hacks
How to steer clear of having your startup’s account taken over by someone else.
Small businesses aren’t using social media. So what?
Earlier this month, Telstra released the results from a survey which found the majority of small businesses aren’t using social media.
14 steps to generating leads on Twitter
This list can help you land new business.
The disconnect between social media and customer service
New study by Fifth Quadrant found that 70 percent of Australian companies are offering social media as a customer service channel, while only 31 percent of consumers are making any use of it.
Gotcha! 2013’s best April Fools pranks
Depending on your gullibility levels, April Fools Day is either one of the funniest days of the year, or the most disappointing.
Using Twitter for sales and marketing
Business owners are using Twitter to market their businesses and increase sales. Here are 10 ways you can do the same.
Using social media to grow your brand: A case study
Last week, She Inspires hosted a seminar with small business owner, Angela Vithoulkas. She spoke about using social media to brand her cafe. Here’s what she had to say.
How to use social media to promote your franchise
Do you have a social media profile for your franchise business but you are not sure how to use it to build your brand?
How to network and get more followers on Twitter
Twitter is a great way to communicate with customers but it’s just as useful for networking with other businesses, industry tastemakers and even potential investors. But how do you get their attention?
Building your brand on Twitter
Twitter’s reach is extensive, and word can travel fast. Here are six smart tips for spreading the good word about your business on Twitter.
With TweetDeck gone, 6 alternative tools for managing social media
The TweetDeck app is dead — at least it will be soon.
Lessons to take from recent attacks on Facebook and Twitter
The need to address the risks involved in using digital technologies is more important than ever following recent attacks on social media sites, Facebook and Twitter.
3 easy ways to improve your Twitter profile
So you’ve joined Twitter and are merrily tweeting away but your avatar is still an egg and your background is a generic blue cloud. Or even worse, your company logo is so small it looks like it’s written in Sanskrit. Never fear. Simply follow these tips and you’ll have a slick profile in minutes.