#Google Analytics
How to ‘surge-proof’ your customer service
Surge periods are normal part of any business activity, especially as customer demand peaks around a range of common annual events such as Easter, which is just around the corner. Over the past few years businesses have seen about 50-60% increase in support volume over the holiday period, but despite being aware that businesses are […]
What Google’s Universal Analytics means for your data
Today, the average person connects to the internet in numerous ways, whether that be via smartphone, desktop or tablet device, and Google believes it has found a way to track this activity across multiple devices and channels. Here’s what it will mean for your business.
What you need to know about using Google’s webmaster tools
An outline of the most important factors to analyse in order to optimise your website’s performance.
Still stumped by social media? Google wants to help figure out what’s working
Want to find out how your Twitter and Facebook posts are affecting your bottom line? Google’s new reports might provide the answer.
7 smart tricks for using Google Analytics
Most businesses aren’t taking full advantage of free, available website data. Here are a few items you are probably missing.
Digging deeper into web analytics
Get a better handle on what you’re tracking and why. Here’s a good place to start.
Three secrets to using Google Analytics for measuring your website’s ROI
If you’re only using the tool to track the number of visitors to your site, you aren’t taking full advantage of its power.
How to make your content work harder
Charles Pludthura blogs about the key role content plays in any successful digital campaign. “Firstly, you need to be aware that duplicating content can actually be detrimental to search engine performance, so there’s more to content management that just ‘spray and pray’…”
7 reasons to use Google Adwords
Robert Steers delivers 7 good reasons you should include Adwords in your online marketing strategy. “Google claim you can now reach nearly 70% of all internet users at ALL stages of the buying cycle with Adwords. With search partners, YouTube, mobile advertising and animations, you can reach a potential customer several times in a day with your advertising.”
Google Analytics for Small Business
Over the past few years the biggest hurdles I can see for any business to succeed online is their ability to be able to measure the traffic to their website. It seems alien to me that a company would spend hundreds, thousands if not more on building a website but fail to add the basic features of a web analytics like Google Analytics to track the ROI of their website.
The internet: It’s there, take advantage of it!
The market is changing and we’re seeing a major shift in buyer behavior – from in-store tyre kicking to savvy online bargain hunters. It’s no longer effective to run an advert in the local paper and hope the phone will ring.
Website analytics and the new small business battleground
Businesses need to optimise their online marketing campaigns by including analytics to track campaign performance and convert the visitors to their websites into paying customers, says digital agency Cru Digital.
Google Analytics & Website Optimizer Seminars for Success
Small businesses wanting to get the most out of their website and online marketing can learn how to use Google Analytics and Google Website Optimizer in a series of seminars presented by Mangold Sengers.