#Website
Putting your money where your audience is – online
Byline: Karen Lewis, Head of Digital and Ecommerce, Salmat While online sales might count for a fraction of your total sales, the influence the internet wields in consumer purchase decisions is too powerful to ignore. Regardless of whether they buy online or in-store, consumers are going online to be inspired, to do research and to […]
Start-ups: your branding and website are so important!
Byline: AJ Hightower When starting your own business, you need to get your name out there to create awareness and establish an individual brand identity that reflects your entire personality. The first thing your customers will see is your brand name. How you have chosen to illustrate this reinforces what sets you apart from the […]
How to tell if your company website needs an overhaul
If your business website has served you well for all these years, it can be easy to get stuck in your ways and not wish to change. However, just because everything is plain sailing in terms of success doesn’t mean that things could be better. If you’ve started to look at competitor websites and feel […]
Small businesses failing to satisfy customer expectations by resisting digital technology
Small businesses are falling short of meeting the needs and wants of digital-savvy customers due to a reliance on gut feelings and traditional ways of operating, according to Telstra Executive Director, Small Business, Brendan Donohoe. Commenting on the 2018 Telstra Small Business Intelligence Report, Donohoe said there was a gap between what customers want and […]
Behavioural Patterns: Using Google Analytics to understand who visits your website
It’s no use generating traffic to your website if you don’t know what your visitors are doing when they arrive. Fortunately, Google Analytics can provide you with everything you need to know about your website visitors so you can understand them better. This will allow you to provide them with exactly what they want, helping […]
How User Friendly Is Your Business’s Website?
Offering a great customer experience is essential for any business and isn’t limited to the quality of your products. You could have great products at the lowest prices and still be driving customers into the welcome arms of your competitors with a sucky customer experience. The same applies to the user experience on your website. […]
How to get balance in your marketing budget
Determining the right marketing budget for your business can be difficult – it’s a fine balance between not spending enough and spending a lot more than you need to to be effective. The first thing you should do is look at your budget and how much you CAN afford to spend, before assigning numbers to different […]
Don’t shoot yourself in the foot: ditch the shotgun marketing and get the basics right
Small businesses that take a shotgun approach to social media and digital marketing are likely wasting their money and could be missing out on opportunities around leads and sales, according to Tanya Williams, CEO of Digital Conversations. In a new video, Tanya discusses the digital marketing mistakes commonly made by small businesses, including on their […]
Is your business effectively using review sites to reach consumers?
For many people, getting your business online consists of starting social media accounts and finding the best ways to keep your website up to date. These can be expensive and time-consuming tasks and may make you wonder whether digital marketing actually generates a return on your investment. But did you know more than 78% of […]
6 Tips for building a successful SEM campaign
SEM, or Search Engine Marketing, has become an integral part of achieving success online. But with so many misconceptions floating around the web as to what SEM really is, it’s easy to understand why some businesses lack confidence and just don’t know where to start. What is SEM? In today’s digital world, a good-looking, smooth-functioning […]
How to run a successful online business
If you ask people what their perception is of an online business, majority will describe an e-commerce site or a website that sells merchandise. But there are many ways you can have a business online without directly selling products and services. You can set up an informational website which generates revenues through advertising placements. Or […]
Six tips to help improve the SEO of your E-commerce site
As a marketer, one of your goals is to increase sales by bringing in more revenue. You want site traffic that is high in quantity, but also in quality – you need it to convert.
Spreets fined $600,000 for misleading customers
Popular discount coupon website Spreets has been fined $600,000 after the Federal Court found the company guilty of making false or misleading representations to consumers.
Getting started with digital marketing
Finding the time to create and implement a marketing strategy can be a challenge, but you shouldn’t have to take up all your time, or break the bank to get high levels of digital engagement.
Get with the mobile times
Not optimised for mobile? You’re about to be penalised for it.
Entrepreneur creating fundraising travellers
Some entrepreneurs dream of having a business that not only makes money, but that can also fulfil their desire to help others. Social entrepreneur Kimi Anderson has managed to do just that.
Is your website invisible?
You’ve got your business website up and running, it looks great – but still the phone isn’t ringing. It could be because your website is ‘invisible’.
Got hacked? Google’s got some tips for you
When your site is hacked, it can feel like a disaster. Google announced it’s set up a place where you can learn how to get back on your feet again.
Trying to tap into the viral nature of crowdfunding
Entrepreneur Josh Abramson, co-founder of CollegeHumor and BustedTees, is moving on to a Kickstarer-esque graphic t-shirt e-commerce site.
88 percent of businesses miss the mobile opportunity
Australians are one of the world’s highest adopters of smartphones, with a recent Google survey showing over 50 percent have upgraded. The rate of growth outpaces even USA and European consumers.
Grade your online marketing effort
Is online marketing an art or a science? Danielle MacInnis introduces Hubspot’s Marketing Grader and how it can help you optimise your website. “This is the analytics, knowing what marketing activities are working (or aren’t working) for you by measuring your successes and failures.”
Facebook popularity could mean greater revenue for small business
Each new fan of your business on Facebook will drive about 20 new visits to your website, according to a recent analysis by Experian companies Hitwise and Techlightenment.
Join Bislr trial & receive a free website for your business
Bislr has a 100-person trial open for small business owners and entrepreneurs to trial its new software, which allows anyone to set-up and run an online business. Join the trial and get a free website, template, domain and the software needed to run a successful online business.
Google & MYOB get 4,100 businesses online
Google and MYOB’s joint project ‘Getting Aussie Businesses Online’ has seen more than 4,000 businesses take up the offer of a free website, an average of eight Australian business owners per hour since its launch on March 2, 2011.