A new Google update is on its way and businesses need to be prepared
There are signs that a new Google algorithm update scheduled for June 2021 is already being rolled out, according to digital marketing provider, Localsearch. The update will affect all websites, and Adam Boote, Director of Digital and Growth at Localsearch is concerned that the fast track will leave small businesses unprepared for the changes. New […]
Seven signs big Google news deal; ABC, Nine, Guardian reportedly circling
Seven West Media is Australia’s first large news outlet to sign a deal with Google in order to have the tech giant pay for its news content.
Media code: Aus Treasurer says ‘great progress’ made with Google and Facebook ahead of parliament debate
Meanwhile, Google has thrown a jab back Microsoft’s way…
If Google leaves Australia, Bing is ready to move in
Bing is currently the second most used search engine in Australia – although it only has 3.6% of the market share while Google holds 95%.
Google and Facebook challenge news bargaining code in Senate inquiry
Facebook and Google took Australian media head-on in a Senate inquiry by Australia’s competition watchdog on Friday, 22nd January. The Australian Competition and Consumer Commission (ACCC) pushed for a new Bill to be passed to force the tech giants to pay news publishers for their content, including any links and snippets hosted on their platforms. […]
Getting smart about social media security in 2019
Following the privacy breach revelations which occurred in 2018, this year brings a new impetus for improving our social media security. Before we batten down the hatches, let’s go over some of the benefits of social networks. They have helped us get in touch with old friends and distant relations and are now more business […]
Can you build a business without seed funding?
Many people struggle to know if funding is the way to go.
AI democratisation startup Daisee raises $8.8m; CEO talks ‘taking a leaf’ out of Google’s book
Artificial intelligence startup Daisee has raised $8.8 million in a Series A funding round led by Alium Capital. Speaking with Dynamic Business, co-founder and CEO Richard Kimber explained the investment would support Daisee’s efforts to ‘democratise’ AI and combat Australia’s ‘brain drain’. Launched in August 2017, Daisee leverages AI research from within Australia’s university ecosystem […]
Why being respected in business is much more profitable than desperately trying to be liked
Here are the ten brands with the most loyal customers in 2017. A list compiled by US consultancy Brand Keys from 740 brands across 83 industries. Can you spot the attribute that’s common to each? Amazon (retail) Google Apple (tablets) Netflix Apple (smartphones) Amazon (video streaming) Samsung Facebook Amazon (tablets) YouTube Yes, they are all […]
ACCC seeking public feedback as part of probe into the effects of digital platforms on media
The Australian Competition and Consumer Commission (ACCC) has released an issues paper for public comment, signalling the launch of its inquiry into the effect digital platforms such as Facebook and Google are having on competition in media and advertising services markets. As part of the inquiry, which was announced in December, the ACCC is seeking feedback […]
ACCC to launch probe into Facebook, Google to understand impact on journalism, advertisers
The Australian Competition and Consumer Commission (ACCC) will conduct an inquiry into the effect digital platforms such as Facebook and Google are having on competition in media and advertising services markets. ACCC Chairman Rod Sims said the commission will examine whether digital search engines, social media platforms and other digital content aggregation platforms are exercising […]
What King Kong’s founder is doing to outpace other digital agencies in the race for growth
Asked how King Kong came to be crowned Australia’s fastest-growing digital marketing agency, founder Sabri Suby said his team practice what they preach, put skin in the game, don’t hide behind vanity metrics and focus on bringing cash in the door – “We’ve had no choice, being bootstrapped, but there’s no smarter way to grow”. […]
Can Technology Improve Workplace Diversity?
I don’t know that the technology sector has a greater or lesser demand for diversity despite recent headline grabbing issues like ‘the Google email incident’. However, according to a recent report by Australia’s Chief Scientist, women currently comprise just 16% of our total STEM workforce. That’s jobs in the fields of science, technology, engineering and […]
Fostering diversity in the tech industry
Diversity has been a hot topic of conversation in the tech industry since 2014 (if not earlier). In that time we’ve seen major companies like Facebook, Google, Amazon, and IBM release diversity plans, recruitment strategies and statistical reports, all in the name of demonstrating and achieving improved gender, racial, and other minority equality. Substantial efforts […]
“Know what you don’t know” and other tips for the newly promoted company manager
While getting a promotion is a wonderful way of being acknowledged for the hard work you’ve put in to improve both yourself and your company, taking a step up – particularly into management – comes with a fresh set of hurdles to overcome. There’s nothing quite like being made management to see all your old […]
The rise of online quoting websites: Seven tips to help small business owners close more leads
The recent rise of online quoting websites has been great for both customers and businesses. How can small business owners maximise the potential of these new marketing platforms? I’ve been operating a small business in the carpet cleaning industry for over 20 years. I remember a time before the internet. Back then, marketing your business […]
While the tech giants are eating one another, startups have a chance to change the rules
The world’s once-disruptive tech giants have become increasingly preoccupied with cannibalising one other, leaving themselves vulnerable to disruption by nimble Aussie startups with global ambitions, according to Cheryl Mack, the head of StartCon, which returns to Sydney this December. The tech startup conference and expo will run from 1 to 2 December at Royal Randwick […]
Before they had global reach, Qwilr’s founders had to ‘murder’ their online document startup
Since Qwilr launched in June 2014, co-founders Mark Tanner and Dylan Baskind have raised $2 million in funding for their SaaS web-document builder, which has been used by more than 40,000 businesses, world-wide, to create 200,000 webpages. The business partners spoke to Dynamic Business about having to ‘change gears’ and ‘murder darlings’ to get to where they are, […]
Behavioural Patterns: Using Google Analytics to understand who visits your website
It’s no use generating traffic to your website if you don’t know what your visitors are doing when they arrive. Fortunately, Google Analytics can provide you with everything you need to know about your website visitors so you can understand them better. This will allow you to provide them with exactly what they want, helping […]
How User Friendly Is Your Business’s Website?
Offering a great customer experience is essential for any business and isn’t limited to the quality of your products. You could have great products at the lowest prices and still be driving customers into the welcome arms of your competitors with a sucky customer experience. The same applies to the user experience on your website. […]
Five need-to-knows for search marketing
It is widely acknowledged that Search Engines are a critical medium for driving website traffic. In fact, 93% of all online experiences begin with a search engine such as Google. Despite this, Search Engine Marketing (SEM) continues to be one of the most misunderstood and underutilised online marketing channels. Most businesses miss the mark in […]
Social media channels your SME needs to be on
Any business owner will tell you that there are never enough hours in the day. Running a business is mostly about time-management and prioritising. What isn’t important to daily business operations can be outsourced or dumped completely to lighten the load. However, no matter how irrelevant you think it is right now, social media should […]
Top five tips to get real results for SEO
For most local business owners, SEO appears to be ‘a dark science’ – it’s confusing and most certainly not at the top of the priority list, especially when they have a ship to steer. However, it can also be crucial to a company’s success and ignoring it as a channel to new customers is a risky strategy. […]
Four strategies for recruiting via social media
If there’s a job you need to fill, it’s likely the right candidate is on social media right now – but which platforms are they using, and how do you reach out to them? A recent study by the Australian Academy of Business and Social Sciences looked at recruitment processes and the unique challenges faced by SMEs or […]