Yesterday’s marketing plan won’t work in tomorrow’s world. Follow the leaders by redesigning your strategies around 3 essential questions.
Any marketer waiting for the world to get back to normal hasn’t been noticing the new reality. Every day, a new headline, book, TED talk or coffee shop conversation proves anew that customers, products, markets and marketing approaches aren’t just undergoing change — they’ve changed already.
The old paradigm — where businesses produced, marketers talked, consumers listened and sales followed – has given way to an economy where customers co-create, marketing involves two-way interactions, and customized product offerings move into the marketplace via channels unheard of even a few years ago.
Thought leaders haven’t even settled on a single term for the world marketers face.
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