We’re now firmly in the middle of unpredictable external economic factors, so it’s time to give focus and quality attention to the areas we can control to ensure we’re planning for future success.
Ways you can spread the word about your business online without breaking your marketing budget.
Yesterday’s marketing plan won’t work in tomorrow’s world. Follow the leaders by redesigning your strategies around 3 essential questions.
If Quvenzhané Wallis can be nominated for Best Actress in the Oscar Awards at the wee age of nine, then you’re certainly not too young to start a business!
Societal norms dictate that people want to be with other people, doing what other people are doing. We fear ostracism and as such we seek to belong. It’s pretty ironic then, that in marketing, being successful requires you to stand out from the crowd, not be part of it.
Danielle MacInnis blogs about what Ita Buttrose has taught her about marketing for small businesses.
“Ita shared some really valuable marketing insights that we can all leverage!”
Marketing has changed considerably in the last few years as we enter a new age. Although some call it ‘The Age of the Unsustainable Economy’, from a business marketing standpoint we’re entering ‘The Information Age’ where anyone can access and share information easily and freely.
Danielle MacInnis blogs about how businesses should be making use of the mobile phone in their marketing strategies.
“Mobile is a game changer. People don’t understand yet that mobile’s deliver a totally new means of interaction and mobile marketing allows you to reach an audience that are plugged in 24/7.”
Nominations and entries are now open for the 2009 Telstra Business Awards which recognises the achievements of small and medium enterprises (SMEs). Telstra is expecting a strong interest in the awards this year with tougher economic conditions forcing businesses to be a bit more creative and innovative in their marketing strategies, along with looking for […]
There is one outstanding insight driving the proposition that taking a positive approach to marketing in an economic downturn is an opportunity too good to miss: doing so intelligently will lead to a stronger bottom line, as well as increase the profile and credibility of your brand. Just look at successful brands like Apple’s iPod, […]
