Experiencing a product makes a big difference

Summary

Gerald Chait blogs about the difference giving a customer a hands-on experience can make. “While it’s not uncommon to take a car for a test drive, it is rare to have the opportunity to race a car backwards through an obstacle course. You can always hold a golf club in a sporting store, but where’s the room to take a swing?”

Tags: Blogs, business blogs, Gerald Chait, hands-on experience, improving the customer experience, Reckon Limited, test-driving a product