Being able to delve deeply into the behaviour of your customers can bring big rewards. The more you understand who your customers are, what drives their choices and what they expect from you, the better.
Whether you’re buying new business premises, investing in a new communications system or purchasing new business software, there is often a trigger that inspires the change.
It’s only logical to want to be paid for the work you complete as quickly as possible, but this just isn’t always the way it happens. Here are four simple strategies to shorten the length of time between completing a job and getting paid.
On the surface a lot of cloud accounting applications can sound very similar. Nearly all will help you track your business transactions, evaluate your business performance and prepare a budget, but what an application can do is only part of what should be considered when moving your business into the cloud.
It might feel as if all you ever hear about is the importance of using social media, but according to Reckon’s Gerald Chait, the number of businesses actually using social media doesn’t match the hype surrounding these digital worlds. Does this mean it’s not right for every business?
Gerald Chait blogs about the difference giving a customer a hands-on experience can make.
“While it’s not uncommon to take a car for a test drive, it is rare to have the opportunity to race a car backwards through an obstacle course. You can always hold a golf club in a sporting store, but where’s the room to take a swing?”
The online world continues to change dramatically and small and medium-sized businesses are primed to take advantage of what’s available.
Gerald Chait blogs about how best to deal with complaints from customers left on your Facebook page.
“Facebook is an incredibly powerful medium for building a community that supports your business. But, Facebook also provides a public avenue for customers to air their concerns.”
We’re sure you’ve heard this before, but you really can’t be everything to everyone. This is particularly true for small businesses.
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