Tag · 2 stories
#Improving The Customer Experience
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A big business secret every small business can use
Big businesses appear to have one huge advantage over smaller guys – they have access to best practice knowledge and tools to help them beat their competition – especially smaller competitors. Think you can’t access these skills and knowledge? Think again.
Jana Krizova Hocken · 2 min
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Experiencing a product makes a big difference
Gerald Chait blogs about the difference giving a customer a hands-on experience can make. “While it’s not uncommon to take a car for a test drive, it is rare to have the opportunity to race a car backwards through an obstacle course. You can always hold a golf club in a sporting store, but where’s the room to take a swing?”
Gerald Chait · 2 min