#Brands
Top 10 most valuable Australian brands named
Top Aussie brands named.
Five ways small businesses can survive the ‘Apocalyptic’ changes coming to Facebook
Facebook’s latest algorithm changes are being called a ‘nightmare’, even ‘apocalyptic’ for businesses and publishers. Yes, the update will make it more difficult for SMEs to reach their target audiences than previously. But we’ve been here before. And businesses will simply have to adapt their social media strategy to remain competitive. Why the changes? The […]
Why having a strong brand name is a must
Brands such as Nike and Coca Cola tend to do better when compared to any product that you may introduce as a way of trying to compete, simply because they have developed their brand names.
Facebook’s new news feed: what’s in it for you
CEO Mark Zuckerberg claims the facelift will make Facebook the “best personalized newspaper in the world.” Here’s what it means for brands.
Become the face of your brand
Customers aren’t just concerned about what they’re buying, they want to know what they’re buying in to. Follow these tips to become the face of your brand.
Keeping your brand in balance
Creating a brand capable of building outstanding connections with your customers is vital, but too many businesses fail at this by making their brand all about them. Here’s some tips from Michael Neaylon for keeping your brand balanced.
Are you missing important brand touchpoints?
Understanding customer and brand touchpoints is vital to small business success, but Rick Marton believes too many organisations overlook the importance of touchpoint analysis. “Many businesses only think of the obvious touchpoints during the customer experience but many other moments enter the mind of the customer, influence their feelings and have an impact on their likelihood to be a fan of what you do.”
Lets talk about what ‘brand’ really means
Rick Marton takes a look at the many misconceptions about the meaning of ‘brand.’ “Brand is a word often used but rarely understood to it’s full capacity. Have you ever heard people saying – we’re just getting the brand ‘out there’?”
Does your business have a strong brand?
According to Danielle MacInnis, small businesses are well placed to build brands that create great customer experiences. “More than ever branding is about being human, real and having a meaningful connections with your customers.”
Australian startup Shopster.com.au takes on GST free overseas competitors
Despite Gerry Harvey’s war on GST free goods imported from overseas, an Australian startup Shopster.com.au has entered the market with hopes that good service and price will overcome the added cost of paying GST in Australia.
Billabong on spending spree – buys RVCA
Iconic Australian surf fashion brand Billabong has agreed to buy Californian ‘progressive apparel brand’ RVCA, and plans to add Canadian brand West49 to Billabong’s collection.