#Lead Generation
The 5 Step Plan to a Winning Social Media Presence
Every business wants to increase their enquiries and get more clients. The wonderful news for you is that you can use social media in order to build your pipeline. We can no longer ignore the fact that social media is a crucial element and that when used strategically, it can connect us with our potential […]
Boring brochure-ware or lead generation powerhouse? Optimising your web site will drive customer engagement and demand
More often than not, your web site is the first form of contact prospects will have with your business, so are you putting your best face forward? For some businesses, they’re powerful assets while for others they’re little more than a stake in the electronic sod. Having one of the latter variety can be a […]
The essentials behind using video in your online marketing
Video captures people’s attention more effectively than most other forms of communication and can also have considerable impact on people’s purchasing behaviours.
Social media advertising exposed: what $500 will buy
The big question is, how much should you spend and where will it take you?
Online advertising outperforms all other channels
Online advertising is set to grow to 41 per cent of the total ad market by 2018, according to new figures.
How to increase your engagement on Facebook
Reach out to the people you already know, says Nick Bowditch, Facebook’s Head of SMB.
It’s not over ‘til it’s over: Post-event marketing strategies
You planned every detail, solved the last minute glitches and are now basking in the glory of a successful business event – but the work isn’t done yet!
3 ways to generate better leads on Facebook
How the new page post targeting features can help you provide the right information to the right fans and boost engagement.
How your small business can cash in on social marketing
More and more small businesses are using social media to grow their business, finding it an effective lead generation tool. We found out how they’re using it and share some top expert tips with you.
The art of closing sales
How good are you at asking for other people’s money? What I mean is, how good are you at closing sales and actually having people agree to spend money with your business?
7 Steps to Boost Your Marketing in 2011
If you don’t have a marketing plan in place yet, or you need to improve what you’re doing, here are seven steps to boost your marketing in 2011.
4 tips to convert sales leads into sales success
A good follow-up is critical to building strong relationships with your prospective clients.
4 ways for small business to improve their marketing plan
I’ve been working with a number of businesses lately developing their marketing strategy and marketing plans for the next 12-18 months. One of the key parts of the planning process has been identifying clear and measurable targets, so we can develop a plan on how to achieve them. For some businesses it also helps manage internal expectations of what can be achieved.
74% of marketing professionals ‘pressured to generate sales’
The majority of Australian marketing professionals feel the pressures of generating enough quality sales leads for their organisations, with one in ten having left a job because of lead gen pressures.