Advice from business leaders who have mastered the art of social media marketing.
Want to create social media buzz without a million dollar budget? We sat down with three business leaders who have ran successful social media marketing promotions to find out what worked for their companies and got people talking about their brands.
Here are three of their tips.
1. Do something people will remember
Social media, when done right, can build trust and relationships between brands and fans. Geoff Alexander, president of Wow Bao, an Asian-steamed bun chain based in Chicago, has received national attention for the company’s knack for transforming negative reviewers into brand ambassadors, by sharing their most memorable moments.
In 2010, a customer on his way to a business dinner at Wow Bao tweeted, “Can any1 tell me if it’s going to suck as much [as] reviews suggest.” Almost immediately, @BaoMouth, Wow Bao’s Twitter avatar and voice of Wow Bao, responded, offering him a free meal. A reporter with the Associated Press spotted the exchange, wrote a story about it, and Wow Bao gained a brand ambassador and national media attention with a single tweet.
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