Tag: Using Social Media

Social media has become one of the most influential marketing strategies for businesses in recent years, which begs the question: How do you best use social media? It comes down to knowing your target audience and the platforms best suited to you and your product and or service. There is a whole range of diverse […]

Want to make social media work for you? Tell a story. A personal, honest one about you, or an employee. Not effective? Try again.

Catriona Pollard blogs about how CEO’s and high-profile business people should be utilising social media.

“Social media should be seen as an opportunity, not a risk, and can be used to boost both the profile of the company and an individual.”