Home topics news News News How social should a CEO be? Catriona Pollard September 30, 2011 There’s no doubt social media is a worldwide phenomenon with millions of people taking part every second of every day. But as a CEO, is there a place for you to use it to make a positive, and lasting, difference to your business? Yes there is. In recent times there has been a shift to a digital world, CEOs need to realise social media is here to stay. It is not a fad, or just for the “young ones” but rather a legitimate marketing and customer engagement tool. Social media should be seen as an opportunity, not a risk, and can be used to boost both the profile of the company and an individual. It is another opportunity to connect with your audience and grow your insight into who they are and what they are looking for in terms of products and services. When choosing to start into the online world there are a few steps to be considered. Start with a strategy The first question you need to ask yourself is why are you creating a social media presence? Is it to increase the awareness of your brand, for customer service, real-time crisis management or as a marketing channel? In order to reach your goal, you first need to have one. Once you have thought this through and decided to start using social media, find out who your audience is and where they