Blockchain, cryptocurrencies and e-wallets. Wearables such as Google Glass and fitness trackers. Sharing economy platforms. ConstructionTech. Machine learning and artificial intelligence. Bots, smart home devices and self-driving cars. Virtual and augmented reality. Big Data. Internet-connected fridges and other IoT gadgets. Depending on who you ask, some of these technologies are either ‘hot properties’ or ‘hot […]
Perception is everything in business. Take large companies. Often, by virtue of their size, they convey competence and stability, which is invaluable when it comes to attracting and retaining customers. However, if you’re not a big brand, how do you make a big impression? What if you are a start-up, or a small business? How do you go about getting […]
In March 2015, Facebook introduced ‘topic data’, a useful tool for businesses when it comes to understanding what matters most to their audiences. Topic data is a helpful addition to any marketing strategy, and a powerful ally when utilised correctly. So what is topic data, why is it important, and how can it be effectively […]
In the modern business world, change happens so quickly that if you haven’t got your eyes on the game, you can be quickly thrown out of it. As a business owner, you need to evolve and shift with the times and trends, or risk getting left behind. So if you want to play a bigger […]
The trend towards ‘artisan’ bread didn’t happen overnight, and change has been insidious. On the front line observing it all has been Andrew Bertalli, 4th generation owner of Bertalli’s Alpine breads – a specialty bakery trading since 1931.
The Australian retail sector has been profoundly shaped in recent years by changing consumer demands.
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