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How Facebook topic data is transforming the marketing strategies of businesses
In March 2015, Facebook introduced ‘topic data’, a useful tool for businesses when it comes to understanding what matters most to their audiences. Topic data is a helpful addition to any marketing strategy, and a powerful ally when utilised correctly. So what is topic data, why is it important, and how can it be effectively […]
Raeleen Hooper · 2 min
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Why you need to play a bigger game in business
In the modern business world, change happens so quickly that if you haven’t got your eyes on the game, you can be quickly thrown out of it. As a business owner, you need to evolve and shift with the times and trends, or risk getting left behind. So if you want to play a bigger […]
Rowdy McLean · 2 min
Business Tech ◆
Aus retail must decide: Sink or swim
The Australian retail sector has been profoundly shaped in recent years by changing consumer demands.
Stephanie Zillman · 2 min