Given the amount of time people spend on their social networks, building connections and growing their networks, it’s surprising when their profiles aren’t given as much attention as they should be. Here’s four ways to give your profiles a boost.
Some well-known retailers are not responding adequately to customer-service complaints online. Your business should not do the same.
As consumers spend increasing amounts of time on social media networks, businesses are rushing to follow them. A common expectation now exists that an online marketing strategy is a must for any business seeking to get a bigger slice of the target market pie, and this is especially true for those in the hospitality sector.
So you’ve set up a business Twitter, Facebook or Google+ account, ready and raring to dive into the world of social media. But doubt begins clouding the optimism and you wonder how you’re supposed to know whether you’re doing it right? Follow these golden rules to get your social media use off to the right start.
A survey of local internet users has given employers reason for concern, with 30 percent reportedly checking Facebook five or more times a day. But a blanket social media ban might not be the right answer for every business.
You can’t approach social media with a traditional media mindset, or you’ll never see a return on your investment in the medium. Here’s how social media users expect you to connect with them.
With more than 800 million active Facebook users around the world, it’s little surprise every business is keen to tap into the social network’s ability to drive business. But how do you create a community and engage with them effectively? Here’s some tips from a Facebook insider.
Twitter has taken the social media world by storm and if you haven’t considered it as an opportunity to build business yet, you may be missing out. Here’s a step-by-step guide to get you started.
Businesses that don’t make the most of their social media presence will see brand recognition and sales falter, as the online trend looks set to become the primary consumer watchdog.
Still unpersuaded that social-media marketing could work for your business? Consider these points for a fresh perspective.
