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Five myths about social media

Still unpersuaded that social-media marketing could work for your business? Consider these points for a fresh perspective.

So you haven’t taken the plunge into the fast-paced, confusing world of social media. Or maybe you have dipped your toes in the water and then wondered what all the fuss is about. Either way, you might be thinking social media marketing isn’t worth the time and effort.

Don’t give up so fast. With the dizzying amount of information and opinions about social media, it’s easy to get the wrong idea. Here are a few common myths about social media that should be put to rest.

1. Social media marketing is a waste of time.

Social media let users quickly connect and communicate with other people — lots of other people. Suddenly people are catching up online with their third-grade teachers, finding soul mates and connecting with others who share their interests.

…to read this article in full, visit leading US entrepreneurial resource, Entrepreneur.com