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How to do social media right: 5 tips

Three Inc. 5000 companies reveal real-life stories about how they’ve successfully tackled social media

I just finished the “Social Media: Do or Die” panel here at the Inc. 500|5000 conference. It was awesome. I’ve been looking forward to this because my marketing software company, VerticalResponse, has a social media product and we’re always educating our small business customers about the importance of social media. I was hoping to get some fresh insights.

The panelists were a fun bunch and included Jen Rubio, head of social media at Warby Parker Eyewear; Aaron Aders, co-founder and market research director at SlingshotSEO and Dave Kerpen, co-founder and CEO of Likeable. The panel was moderated by Howard Greenstein, Inc.com columnist and marketing technology strategist and president at The Harbrooke Group. Now, on to the good stuff. Here’s what I think were the important points from the panel discussion:

1. Being small is a good thing.

Small businesses have an advantage when using social media because of their speed to market against the big guys; they have less legal hoopla and more time interacting with their followers.

…to read this article in full, visit leading US small business resource, Inc.

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