Here’s a basic checklist to quickly make sure your social media tactics are on the right track.
As a digital marketing advisor, my job is to help you avoid waste and self-sabotage. Look at this list below as audit points against which you can check your own efforts.
1. Secure your brand name for your account.
Don’t let someone else squat on your brand name just because you’re slow on the uptick. Get your branded social media account!
Furthermore, don’t just let your account default to an unmemorable, cumbersome URL – on any social media – if a “vanity URL” is possible instead. For example, CBS in Baltimore signed up for this branded Facebook URL https://www.facebook.com/CBSBaltimore while ABC in Baltimore has this complicated, easily forgettable one http://www.facebook.com/pages/WMAR-TV-abc2newscom/51379687226.
…to read this article in full, visit leading US small business resource, Inc.