With $10 million worth of loans already allotted and having recently listed on the ASX, the innovative consumer finance company, zipMoney, appears to be taking the retail industry by storm. Distributing finance through more than 200 retailers and merchants, the fintech lender provides customers with access to loans of up to $2000 via a simple smart […]
I’ve received several emails via LinkedIn over the years from newly self-published authors who want me to buy their books. If you’re one of these authors, I applaud you for taking that important step toward self-promotion. But now I’m going to tell you why I—and probably most of the people you sent that email to—never […]
Bigcommerce, a commerce platform that provides established and emerging brands with everything they need to launch, promote, manage and scale a successful online store has today announced a partnership with Twitter. Through the partnership, Bigcommerce will support Buy Now, a new sales conversion tool that enables merchants to promote and sell products natively across the […]
Black Velvet is a Melbourne based boutique roastery and espresso bar that supplies quality beans to cafes and home baristas alike. Their second store based in the Galleria on Bourke St, which opened two months ago is already doing a roaring trade with thanks to the teams’ refocus on data and analytics to power and […]
Increasing your sales through marketing requires a deep understanding of who your customers are and their biggest wants and needs. Successful marketing also uses in depth knowledge of the reasons your customers decide to purchase from you and the process involved in making that decision. The consumer buying process has been modelled and studied intensively […]
If you’ve been involved in sales and marketing on any level, you have probably heard of the sales and marketing funnel. A visual way to depict the process your customers take from lead to conversion, your sales and marketing funnel is more than just a pretty picture. If you want to get the most out […]
Operators of comparator websites and businesses whose products are listed on them have been targeted in new guidance released by the Australian Competition and Consumer Commission (ACCC). The guidance seeks to help consumers understand how to get the best outcomes when using comparator websites as well as providing guidance to business on how to comply […]
“Subscriber experience” is comprehensive, focusing on how to build subscriber trust and loyalty from initial contact through registration, service delivery, customer support, billing and payment, account modification and renewal.
A visual way to depict the process your customers take from lead to conversion, your sales and marketing funnel is more than just a pretty picture
it is important to know and understand your typical customer’s buying strategy so that you can sell to them effectively and efficiently, by matching your marketing and sales methods to their buying strategy.
