It’s never a good idea to promise something you can’t deliver in order to get customers through the door in the first place, as you’ll end up disappointing them. With this in mind, here are 5 easy ways you can ensure you avoid over-promising and under-delivering, which could seriously hurt your reputation.
Brilliance in sales and marketing is the lifeblood of small business, yet many owners lose sight of their vision in the day-to-day multi-tasking that managing a business demands. Use these tips to re-energise your passion for sales and marketing, and get back on track to becoming a visionary.
Smile, be nice and help out doesn’t seem like it’s that hard to do in customer faced roles, right? It’s really the basics of customer service – or so you’d think.
The most effective way to open a conversation is to connect your call to one of these “trigger events.” Here’s how.
These big mistakes seem to be shockingly common. Make sure you’re not guilty of any of them.
The best negotiators are those who come to the meeting with a negotiation planned out – but with room to be flexible and a mindset of fairness to both parties. If you haven’t mastered this important skill, these 10 tips will help.
Are your prospects ready to buy? Eliminate the surprise factor and find out well before the close. Here’s how.
A great story is memorable and easy to understand, and can engage and draw in your audience far more readily than a speech or presentation can. The good news is that effective storytelling is not as difficult as it might seem – being prepared is the key.
Today’s sales environment is so complex that the skills required to be successful are at the standard of high level University qualifications. Despite this, sales hasn’t had a place in the academic agenda; only a few papers here and there. That is, until now.
Sales is a journey. If the customer does not understand where you are headed and why she should come along, she won’t.
