Online marketing drives sales at the register
For retailers, online marketing may seem like the evil empire stealing their customers and hard won dollars… not so. Many customers research online before buying in-store.
For retailers, online marketing may seem like the evil empire stealing their customers and hard won dollars… not so. Many customers research online before buying in-store.
As we head towards the end of the year, Dynamic Business looks at the 11 young entrepreneurs and business owners aged 30 or under who are moving Australia’s small business world into the future.
It’s happening in retail stores across Australia. One in four shoppers use their smartphones to check for the best online price, and even buy online, while in-store. Termed showrooming, 56 percent of shoppers in the US are predicted to partake during the Christmas shopping season, intensifying price competition. But there is a silver lining…
The value of retail purchases on mobile devices is set to increase to $5.6 billion in 2012, up from the $155 million generated by mobiles in 2010, a new report has revealed.
More good news for SMBs in the lead up to Christmas with a new study showing consumer confidence has significantly increased in recent months.
For the last 15 years, the retail technology landscape resembled a minefield and it still does, but the mines have become more sophisticated. Disparity of costs, features and opinions make technology procurement a daunting and dangerous task for retail business managers.
SMBs have received some positive news in the lead up to Christmas with a new study showing sharp rebounds in consumer spending.
Starting a successful retail business is now easier and more affordable than ever: the barriers to entry have fallen dramatically and reaching your first customers and making your first few sales has become easier than ever. If you’re thinking about taking the plunge into retail, this 5-step plan is for you.
A new CHOICE survey has uncovered which of the country’s largest retailers are delivering the best and worst customer service, and the results don’t bode well for Harvey Norman.
With so many aspiring retailers out there, it may seem surprising to find ‘For Lease’ signs- rather than tenants- occupying retail spaces. What’s stopping small businesses from getting their foot in the door?