Tag: QR Codes

Debit card provider eftpos unveiled its plans for a national QR code payments network in Australia which is set to commence trial mid-year.

Quick Response codes, or QR codes, have started to spring up everywhere. And it’s little surprise really, as they’re very easy to set up and can benefit your business in a number of valuable ways.

Ambient advertising is all about placing ads on things (and in places) you wouldn’t normally expect to see an ad. But is there a foolproof way of measuring its ROI? Not really, which is why businesses are turning to interactive window-shopping campaigns.

These small companies turned the now-ubiquitous QR code into a new sales machine.

Roger Woodend blogs about utilising mobile coupons in your small business.

“While mobile coupons do require some investment in IT to enable hassle free issuing and redemption of the coupons; they’re low cost to push out. Redemption rates are incredibly high compared to more traditional coupons; sometimes over 50 percent compared to 0.2 – 2 percent for paper-based.”

Michelle Gamble blogs about successfully introducing QR codes into your business.

“From a marketing perspective, it’s a way to add value and enhance your customer experience, and connect to your audience instantly on another level.”

Roger Woodend blogs about adapting QR codes for use in your business.

“QR Codes can be used to reveal more information about a product, service or event. Generally they are used to direct customers or users to a specific URL, video, coupon, event page or email address.”