When I first came to Australia knowing no-one, Public Relations (PR) was one of the main tools I used to build my business. While I still believe in the power of PR, it has evolved dramatically since I first began. Furthermore, it is still being mythologised, leaving business owners uncertain as to how it works, […]
If you have a great product or business idea, an option for raising funds to take it to the next level, or to go into production, is crowdfunding. This will involve driving people to the campaign portal. Traditional media can help you in this respect. If you are a start-up founder or entrepreneur and you […]
When it comes to crisis management, many organisations adopt the ostrich philosophy – they bury their heads in the sand, wishing and hoping that nothing bad will ever happen. But navigating the waters of a potentially disastrous situation requires more than just wishful thinking. As PR professionals, we need to be prepared and comfortable to […]
A global survey has revealed that only 19 per cent of companies believe they are capable of managing reputation risks.
New research has revealed just 20 per cent of Australian companies have a firm policy for buying Australian made goods wherever possible.
When it comes to PR campaigns, even the big businesses don’t always get it right.
After gaining experience in New York, the world capital of advertising, Adrian Falk returned to Australia to apply his knowledge to help Australian businesses make a name for themselves.
PR is often seen as a marketing luxury for bigger companies but there are many smaller PR agencies in Australia that can make PR an affordable marketing activity for small or fledgling businesses.
When you run a business, especially a start-up or small-scale operation, you need to take advantage of all the exposure you can get.
Has the spark gone from your relationship with PR? If you’ve run out of ideas for your PR strategy or you find yourself writing the same thing over and over again, then it’s time you rekindle your passion for PR.
