Tag: PR

In the quest to win the hearts and minds of the press, you’re going to have to do all the work.

Men are from Mars and women are in your competitor’s store, and that’s where they’ll remain if you don’t get your marketing and PR suited to a female audience.

Engage with the right online influencers and your business could begin seeing the success you’ve been dreaming of. These influencers need to be treated the same as any other valued, client or friend, so here’s some advice for how to approach them.

Don’t you hate it when you open a magazine and one of your competitors is featured and you just know that they’ll get customers from the publicity? You wonder why they were featured, and you weren’t. The answer? A public relations program.

Wanting to improve the relationship your small business has with public relations? Follow these five tips and take your PR activities to the next level.

Is your New Year’s Resolution to promote your business better? Do you have no idea where to start? Then this is the perfect event for you. Learn the tips and tricks of how build your business through public relations (PR) and social media.

Qantas has been listed three times in the annual PR Disasters Awards, after a spate of embarrassing PR glitches hit the airline in 2011. Are there any lessons SMBs can learn from Qantas’ mistakes?

By now you’re aware you need to get your business online, but do you know how to drive people to your website? One easy method is writing and uploading a press release.

MYOB’s Julian Smith looks at using PR to collaborate with the media to ensure your business reputation remains intact.

“Making an announcement, responding to an issue or even telling your tale to the press can be a daunting task, & it’s easy to lose control of the situation…”

Journo turned PR boss Fleur Madden-Topley asks why in-house and agency PR professionals can’t work together for the good of their client and calls for an end to their battles.