Tag: Optus

Virgin Mobile’s iPhone 4 pricing has narrowly beaten both Optus and Vodafone for value, and left Telstra in the dust at the low end of iPhone 4 plan pricing in Australia.

Telstra’s iPhone 4 business plan pricing has been released, with Telstra firmly positioning itself as the premium network for the iPhone 4, with prices much higher than rival Optus.

Vodafone has positioned it’s iPhone 4 plans immediately between Telstra and Optus, slicing up the Australian iPhone 4 market in with differentiated value options and price points.

Optus iPhone 4 business plans blow away rival Telstra by serving up equivalent value to Optus’ iPhone 4 consumer plans with free iPhone 4 tethering (using the iPhone 4 as a modem).

Optus’ iPhone 4 plans have declared all out war on rival Telstra as with Optus delivering up to four times the downloads as equivalently priced Telstra iPhone 4 plans.

Telstra’s iPhone 4 plans fail to impress, after Telstra made an aggressive play with the company’s iPad data plans hopes were high that the company’s iPhone 4 plans would be similarly priced.

The Federal Government through the DBDCE plans to auction off 126 Mhz of Analog TV Wireless Broadband Spectrum when the network is finally switched off in 2013.

The Australian Competition and Consumer Commission is seeking to ban Optus from using the word “unlimited” in advertising after alleging the company has misled consumers.

The Australian Competition and Consumer Commission has instituted legal proceedings in the Federal Court, Melbourne against Singtel Optus Pty Ltd for alleged contraventions of the Trade Practices Act 1974 in relation to the use of the word “unlimited”.

Vodafone has released it’s iPad plans and used its last mover advantage to declare war on both Optus and Telstra offering unlimited data and significantly better value.