Tag: Opinion

I naturally gravitate towards the strictly business topics for my blog, but this week there’s an issue on my mind which is a little more wide reaching.

Once small businesses are able to find their sweet spot, – in terms of price, product and service – there’s no stopping small online retailers from punching above their weight.

With Christmas starting earlier and getting bigger each year, here are eight of the very best marketing tips to bring the festive season to your business.

While the most recent SME Confidence Report sees increased optimism over the Christmas period, growth in SMEs can be hindered by three major factors: emotional decision making, lack of attention to detail, and the business-as-a-hobby mentality.

Say the term ‘work from home’ to some employers, and it’s greeted by a variety of snorts, jeers and ‘get real’.

Satisfied employees tend to work harder, and longer, while enjoying the extra challenge. They’re also more likely be loyal and to spread the word about their employer to their friends and professional networks.

The biggest asset any company has is its people and that’s what makes recruiting so important, so here are some tips I’ve learned along the way that can help ensure a happy hiring experience.

Outsourcing your marketing or any other business activity to an agency or the like can give you instant access to a broad range of skills and expertise which can help improve the success of your marketing and help your business grow.

If we build our sales pitch with failure in mind we are far more likely to be able to navigate tough questions, make sure our idea stands out and importantly make it both easy and safe to buy.

Let’s skip the lip-service on how rewarding it is to own your own business – of course it is. Instead, let’s call it for what it is: a hard and relentless battle.