Planning and executing an effective online marketing strategy can be a big challenge for small businesses, but a little bit of expert advice can go a long way to getting you on the right track.
So you’ve set up a business Twitter, Facebook or Google+ account, ready and raring to dive into the world of social media. But doubt begins clouding the optimism and you wonder how you’re supposed to know whether you’re doing it right? Follow these golden rules to get your social media use off to the right start.
PPC, Facebook ads and banner advertising – what’s a business owner to choose to boost their inbound marketing efforts? An expert has some advice for SMBs on adding the right digital advertising to their marketing mix.
You can’t approach social media with a traditional media mindset, or you’ll never see a return on your investment in the medium. Here’s how social media users expect you to connect with them.
Twitter has taken the social media world by storm and if you haven’t considered it as an opportunity to build business yet, you may be missing out. Here’s a step-by-step guide to get you started.
Everywhere you go, people are talking about online video as the new and effective way to communicate with their audiences. Businesses should consider video as a great way to engage viewer attention, drive brand awareness and boost SEO.
While there’s no foolproof method of creating a viral video that gets as many plays as the KONY 2012 YouTube campaign, many small business owners can look within their organisation for funny anecdotes to translate into video and create some positive momentum.
Most eNewsletters have an open rate of less than 20 percent – meaning only every fifth person is opening it. These aren’t good statistics, but there are a few easy ways to change these in an instant.
If you blog for your business or are thinking about starting one, there are some essential guidelines you need to follow to make your blog readable and appealing to a wider audience.
Embarking on your first inbound marketing strategy can feel overwhelming, but just like all big projects the best thing to do is to break the process into easy to manage steps.
