Tag: Marketing

It’s all well and good to make a sale but following up with customers can go a long way towards ensuring future sales by instilling brand awareness.

Visual imagery can make or break your business in the social media age. Introducing your staff online is one way to better connect with customers.

Australia’s digital economy exploded in 2012 with online shopping, social networking and a near doubling of smartphone ownership driving the boom. There are now 11.36 million Facebook users in Australia, while 49 percent of us now own a smartphone.

LinkedIn isn’t just a good resource for professionals. When used the right way, it can be a powerful tool for businesses too.

Customers have become more in control of how they interact with us but we are yet to make the leap of mapping our goals to that of the customer needs and concerns with the solutions our products or services provide.

As a general rule, word-of-mouth customer experiences can sometimes travel faster than any cost-driven marketing campaign and can affect the reputation of a business. Here’s how to keep customers happy.

Don’t miss the opportunity to get noticed and make an impression with your seasons’ greetings this year.

SMS is a low-cost, low-entry must-have for micro and small businesses.

Business coach Melanie Miller demonstrates that you can know everything there is about business, but you can still make mistakes.

These seven tips can help you differentiate your boomer and senior marketing message from all the other messages flooding the marketplace.