Tag: Marketing

Marketing is any type of communication – any part of the business that communicates with the outside world is marketing. The best marketing is done subtly. So what is subtle marketing and who does it the best?

Have you ever visited a website and after you left noticed ads from that website follow as you browse the web? It isn’t a coincidence, what you’re seeing is retargeting.

Social media research can be very useful buy it is not perfect. The best way to use it is as just one tool in your market research toolbox.

Free shipping can entice customers to buy your product, especially during the holiday season, but make sure it doesn’t lead you awry. Here are common mishaps to be aware of.

It’s all well and good to make a sale but following up with customers can go a long way towards ensuring future sales by instilling brand awareness.

Visual imagery can make or break your business in the social media age. Introducing your staff online is one way to better connect with customers.

Australia’s digital economy exploded in 2012 with online shopping, social networking and a near doubling of smartphone ownership driving the boom. There are now 11.36 million Facebook users in Australia, while 49 percent of us now own a smartphone.

LinkedIn isn’t just a good resource for professionals. When used the right way, it can be a powerful tool for businesses too.

Customers have become more in control of how they interact with us but we are yet to make the leap of mapping our goals to that of the customer needs and concerns with the solutions our products or services provide.

As a general rule, word-of-mouth customer experiences can sometimes travel faster than any cost-driven marketing campaign and can affect the reputation of a business. Here’s how to keep customers happy.