Tag: Marketing

What works today is the exact opposite of what worked a decade ago. Check out what you need to know to have a fresh strategy.

Not a natural-born sales person? We walk you through the steps to take to succeed at selling.

It is not enough to try one tactic and expect a campaign to work well. It usually takes a number of touch points for a customer to be nurtured, trust you and try what you have to offer. Today, the conversation with our customers and prospects never ends.

From Red Bull’s record-breaking sky diver to Ikea’s tiny metro station apartments, these strokes of marketing genius got our attention.

Choosing the best person to market your business can have a direct result on your business’ success or failure – and your bottom line.

Maintaining your marketing efforts is crucial in driving a healthy and regular rate of new business enquiries throughout 2013.

What’s going to happen in the small business marketing world in 2013? Here are some key trends to be aware of.

Ever heard the old adage “If it is important you will find a way, and if it isn’t you’ll find an excuse.” Well, it applies to your marketing too – often most of all.

Change for just the sake of it can really backfire and damage the brand and the reputation it has built over a long time.

These strategies can demystify your product and help your customers see the light.