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What makes a great marketer?

Choosing the best person to market your business can have a direct result on your business’ success or failure – and your bottom line.

Marketing is an essential part of any business. Your business’ success is largely dependent on whether or not your marketing strategy is effective, and this is mostly down to the person who is doing the marketing. Here are a few key qualities that you, or anyone you hire, will need to demonstrate in order to be a successful marketer.


In order to be a successful marketer, you will need to be prepared to take the initiative and be proactive. This means having enough confidence in your abilities to be clear and determined about what you want, and to be prepared to persuade others to work with you. Once you have chosen a particular course of action, you need to follow it through – even if not everyone agrees with you. This takes courage and self-assurance!

Awareness of current trends

Being informed and aware of current marketing trends can help give you the edge over your competitors. How are your customers engaging with your brand? How are they engaging with your competitors? Where are they spending their time? Have their attitudes or use of technology shifted? Being aware of what is happening both in the marketing world, and in your specific industry, can help you keep your marketing innovative and interesting, and allow you to hopefully see better results.

Ability to juggle

Marketing is a job that often requires a multi-pronged approach, as well as phenomenal organisational abilities. Having the ability to multi-task means that you or your marketing person can handle everything you need to, whether it is arranging promotional materials, updating the company’s social media status, organising trade shows and conferences, or much more, without missing anything.


Much of what makes marketing successful is in the vision. To be an effective marketer, you need to be able to create a vision and communicate it to others. Having the skill and insight to pick out the selling point of a product or service, and the core values of a product and brand, can have a significant effect on the success of a campaign. If you don’t know what gives you the edge over your competition, how can you expect your customers to know?

Having vision and a clear idea of where you want to go can help you plan your strategy, and measure the success of your marketing efforts.

Marketing requires a very specific skill set, and certain personal qualities to be an exceptional marketer. Who does the marketing for your business? Do they have the makings of a successful marketer? If not you might want to consider other options. So much of your business depends on your marketing – make sure you have the best person for the job!

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Jo Macdermott

Jo Macdermott

<a href="http://au.linkedin.com/in/jomacdermott">Jo Macdermott</a> is the Chief Marketing Consultant at <a href="http://www.nextmarketing.com.au/">Next Marketing</a> in Melbourne. She has 15 years of marketing experience, is a Certified Practising Marketer and is a sought after marketing media commentator. Jo specialises in working with small and medium businesses. Follow her on <a href="https://twitter.com/NextMarketingAU">Twitter here</a>.

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