The secrets of what makes a product go viral

By Entrepreneur.com · 20 March 2013 · Locked

Discover the hidden patterns that turn unknown products into household names. What made Purell go from obscurity to ubiquity in just a few years?

Summary

Ten years ago, had you ever heard of the hand sanitizer Purell? It existed, but nobody really used it. Then one day, it was everywhere.

Tags: Advertising, advertising budget, Consumer, key features, Marketing, viral, viral product