Tag: Marketing

Making mistakes in your branding is a sure-fire way to lower your turnover and alienate your customers. Avoiding these errors can help to ensure your success.

It wasn’t that long ago that marketing and journalism were considered opposite ends of the content producing spectrum.

Take control of your online presence to create a memorable personal brand.

Marketing should be a key focus for business owners, but it’s often an afterthought.

Honing in on exactly who you are marketing your product to and using that data to inform your product design and strategy is crucial to the development of your business.

Is your marketing getting the results you want? If not, it might be due to one of a number of common mistakes that business owners make when it comes to their marketing.

Everyone has to sell something, sometime, even if it’s just an idea. Here’s a proven 3,500-year-old technique for making the sale.

There’s no denying marketing has evolved from one way ‘pushed’ conversations to engaged dialogue and relationships with audiences.

You don’t need a corporate-sized budget and a giant team to take on some of the big brands’ strategies for marketing. Here’s where to start.

A new sampling and digital marketing platform was launched in Australia this week, hoping to reach two million members within the next twelve months.