Tag: Marketing

Honing in on exactly who you are marketing your product to and using that data to inform your product design and strategy is crucial to the development of your business.

Is your marketing getting the results you want? If not, it might be due to one of a number of common mistakes that business owners make when it comes to their marketing.

Everyone has to sell something, sometime, even if it’s just an idea. Here’s a proven 3,500-year-old technique for making the sale.

There’s no denying marketing has evolved from one way ‘pushed’ conversations to engaged dialogue and relationships with audiences.

You don’t need a corporate-sized budget and a giant team to take on some of the big brands’ strategies for marketing. Here’s where to start.

A new sampling and digital marketing platform was launched in Australia this week, hoping to reach two million members within the next twelve months.

Ten years ago, had you ever heard of the hand sanitizer Purell? It existed, but nobody really used it. Then one day, it was everywhere.

Despite facing plenty of controversy over its proposed Terms of Service changes, Instagram remains a hot site for both users and the marketers who want to capitalize on its popularity.

Marketing automation software provides key measurement information and helps you make better marketing decisions. We explain what it could mean for your business.

What works today is the exact opposite of what worked a decade ago. Check out what you need to know to have a fresh strategy.