You don’t need a corporate-sized budget and a giant team to take on some of the big brands’ strategies for marketing. Here’s where to start.
Whether or not you realized it before, if you’re a small business owner, you’re also a marketer. Maybe you were never trained, but you are in fact marketing your business. While lots of people have different perceptions about what marketing should be, for me, good marketing is all about creating a powerful and compelling brand experience for customers.
It takes a special kind of person to run a small business. You wear many hats. Entrepreneurs don’t often have a clearly defined role within a well-oiled machine, nor can they generally count on multiple resources to complete projects. There’s no marketing team to do the heavy lifting.
We also expect marketing to be a never-ending job. The minute we have our plan in place, something changes — a competitor enters the market, legislation changes the rules or a technological advance requires a rethink.
…to read this article in full, visit leading US entrepreneurial resource entrepreneur.com
